Duane Reade, Inc. has authorized placement of Phase III Recovery drink, Vanilla and Chocolate. Phase III Recovery will be merchandised in all Duane Reade stores in New York and New Jersey over the next few weeks.
Jack Shea, Executive VP of Sales of Attitude Drinks commented, "We are excited with the authorization of Phase III in Duane Reade. We expect to repeat the success Phase III has enjoyed in the Boston market in the Greater New York metropolitan area. The authorization in Duane Reade is a big step in that direction. We will be supporting the introduction of Phase III with sampling in the stores as well as around transportation hubs such as Grand Central Station and Penn Station.