September 11-15, 2017

For Big Red, It’s a Good Day to Die Hard


Big Red, Inc. is partnering with 20th Century Fox on the February 14th release of “A Good Day to Die Hard,” the new installment of the celebrated “Die Hard” movie franchise. Big Red and Fox have built a comprehensive 360 degree marketing campaign to promote both the film and Big Red. Big Red kicked off their “Zero 2 A Hero” promotion with millions of special-edition “Die Hard” themed packages, prize giveaways, and a grand prize contest - the Ultimate Die Hard Stunt Trip Adventure.

“’A Good Day to Die Hard’ is the perfect movie partnership for Big Red. Our consumers can relate to John McClane, a universally loved everyday hero. So we’re thrilled to promote the film and offer one of our consumers the opportunity to be John McClane for a day,” says Thomas Oh, Big Red, Inc. SVP of Marketing. “We’ve been working with the team at Fox, our bottlers, and selected retailers to create an exciting promotion for fans of both Big Red and the ‘Die Hard’ franchise.”

During the promotion, Big Red and Big Red Zero 2 liter and 20oz bottles, and 12 packs will feature “A Good Day to Die Hard” and direct consumers to a custom microsite,, where they can enter the Ultimate Die Hard Stunt Trip Adventure contest. One winner and a guest will travel to Las Vegas for two days of adrenaline-pumping experiences similar to John McClane’s stunts in the “Die Hard” movies, including a stunt driving experience and nighttime helicopter ride. Starting this week, entrants will describe in a short essay why they should go from "Zero 2 A Hero" and win the trip. Five finalists will be selected to submit videos, and consumers will watch and vote for their favorite. The finalist with the most votes wins the stunt trip.

In addition to the Stunt Trip, starting in February, consumers will have the opportunity to win thousands of “Die Hard” related prizes at Winners can win movie tickets, the Die Hard 25th Anniversary Blu-Ray™ Collection, and “A Good Day to Die Hard” movie posters.

Also, Big Red has partnered with a select number of retailers across the country to give away thousands of tickets to advance screenings of “A Good Day to Die Hard” in 12 markets. Big Red and “Die Hard” displays and point-of-sale will direct consumers to text retailer-specific code words to enter. Visit participating Kroger, Jewel, or Winn Dixie stores to enter. For more information, visit


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