Founders Brewing Co. will partner with Kisscross Events once again to host the annual Barry-Roubaix bicycle race, an event pitting thousands of bikers against gravel, rocks, sand and mud, and possible snow and ice in a kickoff to the racing season in Michigan. The fifth annual Barry-Roubaix, named after the classic Paris-Roubaix race in France, will begin and end in Hastings, Mich., on March 23.
As title sponsor of the event, Founders Brewing Co. will host an after party celebration kicking off at 11 a.m. EST with food, music, beer and more in the streets of downtown Hastings. World-class Founders beers will be available for racers, their friends, families and anyone else who would like to join in the celebration.
Last year nearly 1,600 cyclists participated, and race organizers anticipate a race with nearly twice that number of cyclists this year.