Pepsi Energizing Breakfast with Kickstart

Dawn breaks this morning on Kickstart, a new sparkling juice beverage from Mountain Dew. Available in two flavors, Orange Citrus and Fruit Punch, and 80-calories per 16 oz. can, Pepsi says Kickstart presents a fresh alternative to the age old morning question of “coffee or juice." It combines the taste of Mountain Dew with five percent real fruit juice and caffeine.

“Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,” said Greg Lyons, Vice President, Marketing, Mountain Dew.  “We heard them loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for.”   
 
Kickstart by Mountain Dew will be available in retail stores nationwide beginning February 25.
 
But, to be one of the first to taste Kickstart before it hits shelves, consumers can visit www.kickstartfirsttaste.com  to request a can. With the can in hand, fans are encouraged to submit a photo of themselves getting into their morning groove with Kickstart for a chance to be included in a “Chasing Sunrise” anthem video.
 
Visit Facebook.com/mountaindew for more information or join the conversation @mtn_dew #kickstartyourday.
 
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