Joffrey’s Coffee & Tea Co. and Disney have entered into a long-term strategic alliance that makes Joffrey’s the official specialty coffee of Walt Disney World® Resort, Disneyland® Resort and Disney Vacation Club properties. Through this agreement, Joffrey’s becomes the first Disney Corporate Alliance sponsor in the category of specialty coffee and will have expanded presence at select Disney dining locations and resort hotels.
“Like Disney, we are committed to high quality and memorable customer experiences,” said Joffrey's CEO Ted Abrams. “We are thrilled to extend our connection with Disney in a way that exemplifies our shared values of innovation and excellent service. Our alliance is definitely a source of pride for the entire Joffrey's Team.”
Guests at the Walt Disney World Resort are already familiar with Joffrey’s. The company has been operating specialty coffee kiosks throughout the property since 1995. In addition to their kiosks, Joffrey's supplies the espresso and specialty coffee blends for the Fine/Signature dining restaurants at both the Walt Disney World Resort and Disneyland Resort. With the new alliance, Joffrey’s will develop unique coffee blends just for Disney guests that will be available at additional locations at Walt Disney World Resort, Disneyland Resort, and Disney Vacation Club properties, including quick service restaurants and in-room coffee service for guests at select hotels.
“We are thrilled to be creating unique coffee blends exclusively for Disney guests,” said Chris de Mezzo, Joffrey's Roastmaster and COO. “After all, a Disney vacation is like none other, so the coffee that Disney guests drink should be like none other, as well.”
In addition, the new alliance will offer guests the chance to bring home those specialty coffees created for Disney through a catalog to be located in their rooms at select hotels at the Walt Disney World Resort and Disneyland Resort and an exclusive online catalog.
“We are committed to providing our guests with exceptional beverage options and expanding our relationship with Joffrey’s will complement our efforts,” said Maribeth Bisienere, vice president, Food & Beverage and Merchandise for Walt Disney Parks and Resorts. “Joffrey’s focus on innovation and specialty blends aligns with our desire to enhance our guests’ experiences with memorable and unique offerings.”