The new 2014 Ram ProMaster is the brand’s latest addition to its popular commercial vehicle lineup, and puts Ram Truck back into the expanding, purpose-built, full-size van segment with a number of features focused on the commercial customer.
“Ram Truck brand has the opportunity to work directly with our successful colleagues at Fiat Professional on vehicles we feel will resonate with North American customers,” said Fred Diaz, President and CEO — Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “Aligning with the recent launch of our new Ram Commercial division, the 2014 Ram ProMaster offers customers an entirely new full-size van with best-in-class features, quality, durability, capability and low total cost of ownership.”
Ram Truck is tapping into Fiat Professional – one of the largest producers of commercial vehicles in the entire world, offering more than 110 years of experience. That knowledge will help Ram enter new segments and expand its product line. The new 2014 Ram ProMaster is based on the popular front-wheel-drive Fiat Ducato, which is the most popular full-size van in Europe. The 2014 Ram ProMaster is the Company’s first shared truck collaboration with Fiat Professional.