Closure Systems International, in conjunction with their online marketing agency – DigitalDay, recently launched a redesigned website (csiclosures.com), enabling users to more quickly find the information they are seeking. With a fresh and inviting look, the site delivers information on CSI products using powerful new search capabilities and tools. The website also serves as an entry portal for CSI’s e-commerce customers (csiclosures.biz), includes a CSI Careers link, and highlights important CSI sustainability initiatives.
“CSI has commercialized many new closures and equipment offerings across its product portfolio in the last few years. To assist our customers in evaluating and choosing the ideal closure options for their packages, we redesigned our website to deliver a wealth of updated information quickly and easily," said Jane Haywood-Rollins, CSI Global Marketing Services Manager. "We simplified the navigation process so that visitors can now find what they need efficiently, using fewer clicks." The CapFinder feature enables easy customized searches by market, application process, bottle finish, closure diameter, closure material, brand name, and package type.
The new site also underscores the value CSI brings to its customers through a system of carefully matched closure and capping solutions. The site explains how CSI helps their customers maximize profits by enhancing the marketability of their brands and by increasing capping efficiency - thereby reducing their total cost of operations. Included are product detail pages for all CSI closure profiles, capping equipment offerings, and global technical services.
“A key goal in the design and development of the new CSI website was to create a best-in-class experience to ultimately increase sales leads and conversions,” said Mark Vitullo, Strategy & Marketing Partner at DigitalDay. “To do this, we employed today’s best-practices for usability, search engine optimization and language translation – built on Sitecore CMS, a powerful content management and marketing automation platform.”
The next upgrade to the site, which is already under development, will offer content in Spanish,German, Portuguese, Chinese and Japanese languages. Visit CSI’s redesigned website at www.csiclosures.com.