September 11-15, 2017

Fans Select New Cheerwine Ambassador

Cheerwine, the legendary soft drink of the South, has named Kendall Grubb, a long-time resident of Lexington, NC as Miss Cheerwine 2013. Grubb was voted by Cheerwine's Facebook fans as the candidate who best embodied the iconic values and Southern roots of the bubbly, tall drink of good cheer. Now in its third year, the search for Miss Cheerwine 2013 saw its largest number of entries to date due to the expansion of the age parameters for eligible applicants and the inclusion of Alabama, Delaware, Kentucky, West Virginia and Washington, D.C to the state pool.
Grubb, who currently lives in Nashville, grew up 20 miles from Cheerwine's headquarters in Salisbury, NC and the effervescent soft drink was a staple of her childhood. "Cheerwine has always been a part of my family gatherings, community events and special memories," Grubb recalls. "So for me, Cheerwine is more than a soft drink; it's an experience that connects me to a very special time in my life. As Miss Cheerwine, I'm most excited to share my experiences with fellow enthusiasts, as well as introduce new fans to the 'Nectar of the South.'"
A self-proclaimed "Cheerwine Fanatic," Grubb attended college at Belmont University in Tennessee, where she became known for sharing her affinity for the uniquely flavored beverage with her classmates. In her new role, Grubb will travel throughout the South sharing good cheer with fans of the soft drink and giving others the chance to try it for the first time.
For more information on Miss Cheerwine, to vote, apply or view program guidelines and requirements, visit the Miss Cheerwine Search tab on Cheerwine's Facebook page at
A real legend of the South, Cheerwine is a 96-year-old company that has been owned and operated by the same family in North Carolina for four generations. The bubbly beverage has been produced with its original recipe since 1917, making it a staple of soft drink lore for nearly a century. In 2010, the Miss Cheerwine contest was first introduced with a mission to find the modern day muse who most exemplifies the distinct characteristics of the sparkling drink.
"Cheerwine is an independent, Southern company that has real passion, real stories and real cheer—and Kendall shares all of these qualities. We admire the fact that she is community-minded, family oriented and spirited. She could not be a more perfect fit as our newest brand ambassador," says Joy Ritchie, Assistant Brand Manager for Cheerwine.
To learn more about Miss Cheerwine’s schedule, please visit: or

Launched in 1917 by L.D. Peeler, Cheerwine is a soft drink with a flavor that always surprises. It is an iconic brand from North Carolina. Owned and distributed by the Carolina Beverage Corporation and Cheerwine Bottling Company in Salisbury, N.C., the 96-year-old company is still privately owned and managed by the same founding family; four generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets and convenience stores in select states nationwide and on the website at
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