Pop singer Nicki Minaj has become part owner of Myx Fusions, a new beverage made from premium Australian moscato infused with all-natural fruit flavors. The brand's makers say it is designed to be the “anytime wine.”
Minaj will also be the face of the brand as it expands in the U.S. market and abroad. Myx Fusions has launched a fully integrated marketing campaign that will include print, radio and television as well as exclusive events and social media messaging.
"I am so excited to team with the Myx brand," says Minaj. "I have no doubt that it will be number one. It's a great-tasting, amazing product that people will love. It's not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the way people enjoy wine at parties, when they’re hanging out with friends or anytime they want the light, delish taste of moscato."
The company says Myx Fusions brings an innovative new taste, look and style to the beverage marketplace. The fruit-infused, single serve moscato wine beverage boasts a partnership with Minaj, chic packaging, a convenient single size and a flavor based on the fastest-growing wine varietal in the U.S. The brand says Myx is "poised to change the way young women and men enjoy their wine."
As the next evolution in the wave of moscato mania sweeping the country, Myx Fusions leverages the explosive popularity of the wine and improves on the experience of drinking it, says the brand. All natural and carbonated, the three flavors - coconut, peach and original moscato - are packaged in a sleek, 6.3-oz signature cobalt blue bottle. Made from premium Australian moscato infused with all-natural fruit flavors, Myx Fusions are designed to be “anytime wine.” The easy to open, twist off cap provides the casual occasion of beer, while the beautifully designed package and premium quality beverage deliver the elegance of wine.
"The collaboration between Nicki Minaj and Myx Fusions is a game changer," said Mona Scott-Young, part owner and Chief Marketing Officer for the brand. "Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents - style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned."
"Myx is a great new innovation in a category that is exploding," says Peter Reaske, Myx Fusions CEO. "Moscato has done wonders for wine consumption, taking it to a new group of consumers, and Myx Fusions will take it even further. Myx appeals to a broad base of wine-drinking and non-wine drinking consumers and it’s the perfect new taste for traditionally casual, beer occasions. We believe that Nicki Minaj's partnership combined with the appeal of the Myx product will have a ground-breaking impact on the beverage industry."
Myx Fusions, a product of Myx Beverage LLC, is currently available in New York, New Jersey, Los Angeles, and Las Vegas and is coming soon to a retailer near you.