Icelandic Water Holdings hf, makers of the award-winning CarbonNeutral natural spring water Icelandic Glacial, announced today that Michael Sachs has joined Icelandic Glacial as director of global marketing for the brand and Daniel Gadomski will be leading the accounts sales team as director of national accounts.
Sachs, an industry veteran who has worked for over 16 years in the beverage category, brings both brand management and sales experience to the company. For the past five years Mr. Sachs was president and co-founder of Code Blue Recovery Drink. Prior to that, he worked for Bacardi USA as a marketing manager for Grey Goose Vodka. Michael holds an MBA in finance and marketing from the University of Miami and a BA from Boston University.
In addition to the appointment of Mr. Sachs, Daniel Gadomski also has joined the ever-expanding Icelandic Glacial team this week as director of national accounts. Mr. Gadomski comes to the company with more than 20 years of experience in the grocery business; most recently managing all grocery and DSD nationally for Steaz Tea. Prior to Steaz Tea, Mr. Gadomski was an integral part in the growth of the O.N.E Coconut water brand, generating more than $35 million in sales in three years. He also spent a combined 12 years in sales with Sparkletts Water before moving on to Penta Water.
“We are very excited to have Michael join our team,” said Jon Olafsson, Chairman and Co-Founder, Icelandic Glacial. “Michael brings a wealth of marketing experience with him, including developing strategies, launching new products and leading new business initiatives, making him an integral part of our strategy as a company." Adding, “In addition to that, this week Daniel joins Icelandic Glacial with solid relationships in the Natural sector with a very solid background in managing national accounts, where Icelandic Glacial looks forward to continued growth. I am confident that their combined insights, enthusiasm and innovation will help Icelandic Glacial reach new levels of success."