Gizmo Beverages announces the addition of beverage market veteran, Mark Weslar, to its dynamic leadership team. Weslar, who will act as chief marketing officer, joins recently appointed SVP of Sales, Brad Foster, and company co-founders Walter Apodaca and Don Park as the company continues its rapid expansion. Gizmo Beverages holds the patent on "the Gizmo Closure and Delivery System," a pressurized bottle cap design that infuses and instantly mixes a drink with fresh, preservative-free liquid ingredients upon opening. The first application of this technology, Tea of a Kind, has already proven itself a high performer in the category, winning the Best Ready-to-Drink Tea Beverage at the 2012 Interbev Awards; Best Iced Tea at the 2013 North American Tea Championships, and most recently received a SELF Magazine Healthy Food Award for Best Iced Tea.
Weslar is a seasoned CPG marketer having held brand leadership roles at major companies including MillerCoors, Coors Brewing Company, Kraft Foods and Nabisco. He comes to Gizmo from MillerCoors, where he restored the Coors Light brand to industry leading growth, helping it become the No. 2 beer brand in the U.S. and No. 1 across many U.S. markets.
"I am very excited to build upon the impressive growth of our Tea of a Kind and 'powered by Gizmo' brands. These are unique, 'on trend' propositions that fulfill consumer demands for health, wellness, natural ingredients and personal expression," Weslar explains. "We will build these brands in breakthrough ways that engage consumers, sharing Tea of a Kind's story of all-natural ingredients and great taste in a preservative-free beverage. The 'powered by Gizmo' brand will be built within and beyond Tea of a Kind as we show consumers the closure's ability to deliver meaningful benefits and create "wow" impact every time you open it."
Company president and Co-founder, Walter Apodaca, leads the team, directing and executing all activities of the business. As a former executive with Coca-Cola, Coors Brewing Company and MillerCoors, Apodca has been involved in hundreds of practical innovations in the beverage sector. Apodaca co-founded Gizmo Beverages with Don Park in 2011.
"Having a great solution, product or technology is not enough. We need great leaders to help tell the story and get the brand in the hands of thousands of consumers every day," says Apodaca. "I couldn't think of two better partners to help lead this effort and deliver our unique message than Brad Foster and Mark Weslar. Together they will drive unparalleled growth for Gizmo Beverages. They both bring proven track records of building brands through highly effective consumer marketing and retail solutions."