Newcastle Brown Ale has announced that it is bringing back its popular Newcastle Werewolf limited edition brew just as the heat of summer fades to the cooler days of fall. On shelves from August through October, Werewolf is what brand marketer Heineken USA calls a dual-character, “blood red” ale that starts smooth and mellow and transforms suddenly to offer a bite of bitterness that is long and lingering.
This fall, Newcastle is adding a dedicated Werewolf TV spot (national) to its arsenal of support to create even more interest and drive traffic to local retail and on-premise accounts. Local sampling (where legal) and Werewolf-themed display and POS materials will be available to stop traffic and encourage patrons to experience the bite of a Werewolf for themselves.
Newcastle Werewolf is brewed with rye malts, making it naturally blood-red in color. It has an alcohol by volume (ABV) of 4.5 percent with 23.4 International Bitterness Units (IBUs).
“Werewolf’s creative label design leverages the brand’s intriguing personality,” added Steen. “What better way to toast the changing season than to offer your customers this formidable dual character brew.”
Newcastle Werewolf is available nationally from August 2013 through October 2013 in 6-packs and 12-packs priced comparably to Newcastle Brown Ale. Werewolf will also be available on draught at pubs in most major markets.