September 11-15, 2017
Category: Packaging

Featured Redesign: evian Natural Spring Water

For the first time in over a decade, evian has redesigned its bottle.  Like its award-winning bottle of 14 years ago, this design represents a major breakthrough, the company says, fitting for the water that first defined the U.S.’s premium water segment in the early ‘80’s.

Sleeker and with cleaner lines, the new evian bottle leans on transparency to celebrate its contents: evian Natural Spring Water, a distinctly pure water, as nature intended. The bottle sports a “label-less” look.  Its front features a simplified, elegant reduction of the previous logo design.  A panorama of mountains celebrates the water’s source in a corner of the French Alps…a region protected by the farming community to ensure evian water maintains its pure, natural form.  The bottle’s simple shape and beveled mountain ridges echo the simplicity and regality of the water’s home.  The brand’s special story is told on the back of the bottle, and “evian” is carved smartly into the base as a playful design touch!

Discovered in 1789, and bottled since 1826, evian water traces its roots to the birth of the French Alps. Each drop of evian begins as rain or snow high in the pristine peaks of the French Alps, and then travels through a vast mineral aquifer deep within the mountains before being bottled directly from the spring in Evian-Les-Bains.  This unique, 15-year journey is the secret to evian’s purity and unique, natural taste.  It’s also a journey that gives it a rich, unique mineral and electrolyte content, according to the company.

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