WAT-AAH!, a brand of functional bottled water aimed at kids and teens, joins the Drink Up initiative launched by the Partnership for a Healthier America (PHA) and its honorary chair, First Lady Michelle Obama to encourage people to drink more water more often. The nationwide initiative conveys the simple message that water is one of the best and easiest sources of hydration and reminds everyone of water's inherently beneficial properties such as providing energy, stamina and ability to focus.
The launch event, which brought together leaders from the water industry, entertainment, media and government, kicked off on September 12, 2013 in Watertown, WI. At the eve nt, Watertown Mayor John David, PHA President and CEO Lawrence Soler, actress and activist Eva Longoria, as well as representatives from supporting brands including WAT-AAH!'s Founder and CEO, Rose Cameron came together to join PHA and the First Lady.
"Since we started the Let's Move! initiative, I've been looking for as many ways as possible to help families and kids lead healthier lives. I've come to realize that if we were going to take just one step to make ourselves and our families healthier, probably the single best thing we could do is to simply drink more water," said First Lady Michelle Obama. "That's it —it's really that simple. Drink just one more glass of water a day and you can make a real difference for your health, yourenergy, and the way you feel. So Drink Up and see for yourself."