Shmaltz Brewing Co. has announced the partnership with new distributors in key territories such as New York City, New Jersey, Minnesota, North Carolina and Florida. Shmaltz enters the Vermont market for the first time, and plans to expand to Maine in October 2013 and Kentucky in early 2014. The team of distributors enhances the regional retail presence and draft availability of Shmaltz's award-winning craft beer line: HE'BREW -- The Chosen Beer. Shmaltz's distribution growth comes on the heels of the grand opening of a new 20,000 square feet brewery in Clifton Park, NY. Shmaltz increases its staff to 20 employees.
The following distributors now represent the Shmaltz Tribe of Beers:
*Manhattan Beer Distributors -- New York City and surrounding counties.
*Kohler Distributing Company -- Northern New Jersey
*Shore Point Distributing Company -- Central New Jersey
*Kramer Beverage -- Southern New Jersey
*Freedom Beverage -- North Carolina
*J.J. Taylor Distributing -- Minnesota
*Brown Distributing Company -- Florida
*Craft Beer Guild of Vermont -- Vermont
*Craft Beer Guild -- Maine (October 2013)
*Beer House Distributing -- Kentucky (2014)
"We were very excited about the opportunity to work with Shmaltz Brewing," says Simon Bergson, CEO of Manhattan Beer. "Especially with their new brewery in New York and their local connections to New York City, Shmaltz is a perfect fit for our top quality craft portfolio. MBD looks forward to a successful partnership throughout our 14-county territory."
Frank Politano, vice president of New Jersey's Kohler Distributing adds, "We are extremely excited to be selling brands with such great local heritage, and, to be honest, some of the best brewed products available today. This is a brewery who figured out how to combine great liquid with great creative marketing, making it a fun brand for passionate beer drinkers."
Jim Wiggins, craft brand manager of another Jersey distributor, Kramer Beverage, notes, "Great beers coupled with very passionate people. We are very honored to be representing this brand as they move into their new brewery."
In North Carolina, Freedom Beverage's beer brands director Greg Leone says, "We are very happy about the addition of Shmaltz to our portfolio. Shmaltz makes a great line of core beers along with an innovative and creative line of seasonals that adds a new dimension and new styles of beer to Freedom Beverage. With the new brewery now up and running we now look forward to see what comes next from Shmaltz down the road."
Says, J.J. Taylor Minnesota's brand manager Tara Alcure, "J.J. Taylor Distributing of MN, Inc strives to be the first choice for our employees, customers, and suppliers and we are excited to grow and build our partnership with Shmaltz here in Minnesota."
In Florida, Brown Distributing Co.'s Ian Salzberg raves, "Brown Distributing Company is sincerely thrilled to be representing Shmaltz's He'brew Beers throughout the state of Florida. Shmaltz's full-flavored, unique line-up of craft beers and overall "shtick" is a great addition to our portfolio and organization. We look forward to partnering with their team to continue building the He'brew brand here in the Sunshine State."
And in Vermont, the state's craft beer guild was pleased to add Shmaltz brands to the craft beer-centric Green Mountan State.
"We are proud to bring the He'Brew beers to Vermont and I know our clients and customers are equally enthusiastic to have this beer in their stores and refrigerators," says Conor Giard of the Vermont Craft Beer Guild.