Category: Packaging

Zenify Chooses Can With Tactile Printing

“Live Stress Free.” That’s the mantra of Zenify, the 100 percent natural stress relief drink. Looking for a truly distinctive package that would exemplify the look and feel of its brand, the company chose to launch in the first Rexam 12oz. SLEEK can in the U.S. to utilize tactile printing technology. 
 
Zenify is a clean and refreshing stress relief drink.  It contains 25 times more stress-relieving antioxidants than green tea, but without the caffeine. The drink’s blend of natural antioxidants and amino acids has been clinically shown to increase alpha waves in the brain, elevate serotonin and dopamine levels and reduce stress without drowsiness. Zenify also includes 100 percent of the recommended dietary allowance of five B-Vitamins, which are designed to work synergistically in the beverage to reduce stress. 
 
"80% of working Americans are chronically stressed. Our goal was to create the most effective and best-tasting stress relief drink on the market, one that you can drink throughout the day to clear your mind and stay focused," said Adam Rosenfeld, founder and formulator of Zenify. "And we wanted a unique design that would be a differentiator. Working closely with Rexam, we created just that.” 
 
“The tactile printing adds another dimension to the brand,” said Brian Liu, co-founder of Zenify. “In addition to taste, sight and smell, our product now has a distinct texture all its own. We've already received tremendous customer feedback on the new can."
 
In addition to its exclusive tactile can design, Zenify benefits from the many inherent advantages of aluminum cans including portability, durability and sustainability. Aluminum cans are infinitely recyclable with cans able to be melted, converted to cans again and back on retail shelves within 60 days. In the last 15 years, the beverage can industry has reduced the overall carbon footprint of the aluminum can by more than 45 percent. These facts help make cans the most recycled beverage container in the world with a U.S. recycling rate of 65.1 percent, more than double the rate of other beverage packages.   
 
Rich Grimley, president and CEO, Rexam BCNA, commented on how Zenify’s unique packaging will benefit its brand and business. “Our 12oz. SLEEK can is already a great solution to help brands attract attention on store shelves. Utilizing our tactile printing technology takes it one step further, allowing the product to stand out even more, while benefiting from the inherent advantages of cans that include superior recycling, filling, distribution and retail display economics.”
 
In addition to reducing stress and tension, the company is committed to helping bridge divides. Zenify is the first corporate partner of The Coexist Foundation, donating five percent of its profits to the global non-profit organization focused on increasing understanding and reducing conflict throughout the world.
 
Zenify is currently available at select natural and specialty retailers in New York and California, with plans for continued expansion. 
 
Share this Article: