Sidney Frank Launches Jagermeister Spice

Jagermeister has introduced Jagermeister Spice, which combines vanilla and cinnamon spices with the legendary ingredients found in the original Jagermeister recipe. Jagermeister Spice is the iconic brand's first-ever product extension in the United States and will be available nationally in limited quantities beginning October 1, 2013.

Staying true to its roots, Jagermeister Spice was inspired by the original Jagermeister recipe of 56 different herbs, blooms, roots and fruits, and also is held to the same quality standards. Both products boast a complex taste profile as a result of sourcing the finest ingredients from around the world, a lengthy maceration process and 383 quality checks.

Jagermeister Spice specifically highlights cinnamon and vanilla to create a rich and complex blend of flavors. Accentuating these premium spices in addition to the herbs found in Jagermeister's secret recipe offers the new expression a warmer taste profile; albeit one that is unmistakably Jagermeister.

"From our conversations with Jagermeister consumers, we know new flavors and unique experiences allow them opportunities to bond with their friends," said Adam Rosen, Executive Vice President of Marketing for Jagermeister at Sidney Frank Importing Company. "Jagermeister Spice offers both new drinkers and our longtime fans an innovative product that can be enjoyed in any setting. Whether served neat or mixed with cola, Spice offers new experiences and drinking occasions while delivering the same quality spirit that Jagermeister is known for."

The original recipe is both inspired by and dedicated to the deep bonds that exist between huntsmen and their craft. Jagermeister Spice builds on this legendary history by offering a new, modern take on the iconic brand.

"As our first major product extension in the United States in more than forty years, the launch of Jagermeister Spice signals an exciting moment in the company's history. Although Spice is certainly a unique take on our signature recipe, it also stays true to the original blend of Jagermeister, recognized as one of the most iconic spirits brands in the world," says Michael Volke, Member, Executive Board, Mast-Jagermeister SE.

Jagermeister Spice will be available in limited quantities in October with a suggested retail price of $22.99 for 750ml. With an ABV of 25%, Jagermeister Spice is best enjoyed neat or as a shot at room temperature, so as to let its unique flavor notes shine through. For more information, please visit www.jager.com or www.facebook.com/JagerUSA.

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