On the heels of the launch party on Sept. 26, 2013, at Houlihan’s in New Brunswick, N.J., to kick off “Cosmos Against Cancer…Devoted to a Cure,” Devotion Spirits, Inc., rolled out a month-long campaign at both on- and off-premise establishments nationwide, as part of the fight to help eradicate breast cancer. Devotion Spirits, Inc., makers of Devotion Vodka, will donate proceeds from every bottle of Devotion Vodka’s Perfect Cosmo sold (both on-premise and off-premise) throughout the month of October to the Pink & Bloom Foundation, a 501c3 organization committed to raising funds for cancer research and advocacy programs.
To support this cause, 17 Houlihan’s locations throughout New York and New Jersey will participate in the campaign by contributing proceeds from every Devotion Vodka cosmopolitan drink sold throughout the month. The promotion will be supported by signage and table cards at each location, while employees will both wear and give away “Cosmos Against Cancer…Devoted to a Cure” wrist bands, t-shirts and pins.
On the national level, on- and off-premise establishments in New York, New Jersey, Maryland, Delaware, Washington, D.C., Massachusetts, Rhode Island, California, Nevada, Arizona and Florida will be supporting the campaign. In fact, Devotion Vodka will host more than 400 off-premise sampling/demo events throughout the month of October, with proceeds from sales going to the Pink & Bloom Foundation. As part of the sampling initiative, Devotion will call on its 94,000+ Facebook fans to support the worthy cause and attend a demo event. For a demo schedule, please visit www.facebook.com/DevotionVodka
In supporting the Pink & Bloom Foundation, a non-profit organization that is dedicated to nurturing the world for change and the fight against breast cancer, Devotion is strongly committed to Founder and President Alecia Joy Bloom, a 22-year cervical cancer survivor and a 10-year breast cancer survivor.
“I believe in the power of mind over matter and always staying positive in the face of adversity, and I am proud to join forces with Devotion in supporting a cause that is very close to my heart,” says Bloom. “The Pink & Bloom Foundation’s mission is unwavering and with the support of companies like Devotion and Houlihan’s, we can make a difference and help positively impact people’s lives.”
“The launch party served as the perfect kick off to this campaign, and the Devotion Vodka team is excited to do our small part to support such a worthy cause that impacts everyone, everywhere,” said Drew Adelman, CEO, Devotion Spirits, Inc.
Devotion Vodka, which is 100 percent corn-based, has an SRP of $19.99, and is available for purchase at retail stores, restaurants and bars in several states, with distribution expanding throughout the U.S. For more information on the “Cosmos Against Cancer…Devoted to a Cure” campaign visit www.facebook.com/DevotionVodka