7UP Announces Latin Grammy Giveaway

7UP, the official beverage sponsor of The Latin Grammy Awards for the fourth consecutive year, is giving consumers a chance to “Live it UP with Enrique” as part of an unforgettable VIP experience. In partnership with The Latin Recording Academy and Enrique Iglesias, 7UP will send seven lucky fans to Las Vegas to attend the 14th Annual Latin GRAMMY Awards and a private VIP concert by Latin Grammy winner Enrique Iglesias.

“We’re excited to continue our partnership with The Latin Recording Academy and help our fans celebrate The Biggest Night in Latin Music,” says Olivia Vela, director of multicultural marketing at Dr Pepper Snapple Group. “7UP is all about uplifting experiences, and we’re looking forward to giving seven lucky fans just that with the VIP treatment at Enrique’s private concert.”

Each winner of the “Live it UP with Enrique” promotion will receive two VIP tickets to the Latin Grammy Awards on Nov. 21 in Las Vegas as well as two tickets to enjoy a private VIP concert by Enrique Iglesias the night prior. The prize includes round trip airline tickets for the winner and their guest and a two-night hotel stay.

This is the second year that Enrique Iglesias has performed a private concert for winners of the 7UP promotion. His new singles “Turn the Night Up” and “Loco” are now available on iTunes, and he will release his 10th studio album this fall.

Consumers can enter the contest online, via text message or by mail. No purchase is necessary. To enter online, and view full contest rules and instructions for submitting mail-in entries, visit www.winvipconcert.com. Entries via text message can be made by texting “ENRIQUE” to 97579 from any mobile phone. Fans can submit up to one entry per day through Nov. 3 and must be 21 or older and a U.S. resident to enter. The lucky winners will be selected by random drawing on Nov. 4.

The 14th Annual Latin GRAMMY Awards will be broadcast LIVE from Mandalay Bay Events Center in Las Vegas on Nov. 21, 2013 on the Univision Network from 8–11 p.m. ET.

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