Category: Fleet

Coke Unveils First Electric Refrigerated Trucks

Coca-Cola will deploy more than 30 alternative fuel vehicles in select cities across the U.S. by the end of 2013. Half of these vehicles are refrigerated electric delivery trucks that will carry Coca-Cola’s Odwalla® brand juices and beverages. Coca-Cola’s alternative fuel fleet includes hybrid-electric, liquid natural gas and compressed natural gas vehicles. Together, these vehicles reduce emissions equivalent to removing 10,000 cars from the road annually.
 
This industry-leading fleet supports the Company’s goal to reduce the carbon footprint embedded in ‘the drink in your hand’ by 25 percent by 2020. In addition to decreasing vehicle emissions, Coca-Cola is making carbon footprint reductions across its manufacturing processes, packaging, refrigeration equipment and ingredient sourcing.
 
“Coca-Cola is intently focused on our environmental commitments. One of many ways we are delivering is by operating the largest heavy-duty hybrid electric fleet in North America” said Rick Frazier, Chief Product Supply Officer for Coca-Cola Refreshments. “By investing in hybrid vehicles we are reducing our carbon footprint while using the best possible mix of energy sources.”
 
In California, 16 refrigerated plug-in electric vehicles will hit the streets by year’s end. The first-of-its-kind fleet will transport chilled Odwalla beverages throughout the San Francisco Bay Area. Each truck and refrigeration unit produces zero tailpipe emissions, eliminating fuel usage by about 90 gallons per week. Coca-Cola will launch 15 additional alternative fuel vehicles to service U.S. cities including Dallas and Chicago.
 
To further reduce its carbon footprint, Coca-Cola utilizes a custom-designed Smartdriver program that coaches drivers in eco-driving techniques, such as minimal braking and early gear changes. Through its implementation, the Company has trained approximately 11,000 drivers to date.
 
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