In March, 2014 the Odell Brewing backyard will get a little bigger with the addition of Texas, the 11th state in the brewery’s distribution footprint. Odell Brewing has partnered with Ben E. Keith Company, and will begin a statewide launch with draft in March, followed by a package launch in April.
“We are very excited about our upcoming launch into Texas with Ben E. Keith,” said brewery founder/owner, Doug Odell. “Their track record and integrity is second to none, and we look forward to a great partnership.”
Odell Brewing selected partner Ben E. Keith, in part because of their statewide distribution, which will enable the brewery to enter the entire state reaching the majority of craft consumers that have been asking for Odell Brewing beers for some time. The brewery plans to bring brands Odell IPA, 90 Shilling, Seasonal Offerings including St. Lupulin, Four Pack offerings such as Myrcenary, as well as the limited release Cellar Series offerings.
Launching a state the size of Texas would not have been possible prior to the brewery’s recently completed expansion. This will be the first new market for Odell Brewing in over two years. The new brewhouse and additional fermentation vessels will provide the brewery much needed capacity to accommodate the Texas demand.
“There has been a long connection with Colorado and Texas,” said Odell Brewing Director of Sales and Marketing, Eric Smith, “and it is great to finally have our beers available in the Lone Star State, so our neighbors can capture some of the Colorado flavor.”
Odell Brewing is planning a week full of launch events in Austin, San Antonio, Houston, and Dallas.
More launch week details to come on the brewery’s website and Facebook page.