Driven by the continued growth of the gluten-free market, Devotion Spirits, Inc., maker of Devotion Vodka says it has achieved a breakthrough milestone in the vodka/spirits category. The company says it is the first-ever vodka brand to be granted approval by the Alcohol and Tobacco Tax and Trade Bureau (TTB) to have the words “Gluten-Free” printed on the bottle. Additionally, Devotion is the first and only vodka brand given permission to have "No Added Sugar" printed on the bottle.
In a statement, the company says with gluten-free products representing a multi-billion dollar market, "the ability to print “Gluten-Free” on the bottle is a major breakthrough for a small company like Devotion, which is battling the global brands for shelf space. The decision by the TTB not only helps meet the gluten-free demands of adult beverage consumers, but it adds immediate credibility to Devotion’s growth plans, as the company has also announced a full-brand roll-out to all 50 states starting in early 2014."
Devotion is available in five fruit flavors; Wild Cherry, Coconut, Blood Orange, Black and Blue and “The Perfect Cosmo,” along with the original. “As the popularity of gluten-free and sugar-free products continues to surge, the ability to print ‘Gluten-Free’ on the bottle – a first in the vodka category – is a major point of differentiation for a small company competing with the marketing muscle of global brands,” said Drew Adelman, CEO, Devotion Vodka. “Approval from the TTB truly validates our product and our growth strategy.”
Devotion Vodka, which is 100% corn based, teamed up with Allen Flavors, the #1 Privately Owned Flavor Company and maker of Arizona Iced Tea, to develop a process of eliminating sugars as a flavoring agent in vodka. While many mass produced flavored vodkas available in the marketplace have been diluted by sugary flavoring agents, Devotion uses an essence process along with natural flavor compounds to ensure its flavored vodkas maintain sugar-free attributes. Devotion Vodka (SRP of $19.99) is available for purchase at retail stores, restaurants and bars in several states, with distribution expanding throughout the U.S.