Category: Packaging

Tetra Pak Nabs Packaging Award

Tetra Pak has won a 2014 WorldStar Award for the Tetra Brik® Aseptic 1000 Edge carton package. An innovation based on the familiar shape of the Tetra Brik Aseptic package, the product was commended by World Star’s panel of 25 industry experts for delivering superior ease of handling, pouring, opening and reclosing for consumers. In addition, the environmental credentials, graphic design potential and the ingenuity of construction were all cited by the awards panel as major benefits of the package.
 
The Tetra Brik Aseptic 1000 Edge with LightCap 30 screw cap features a distinctive sloping top panel, which not only stands out on the shelf, but also significantly improves consumer pouring experience. In addition, with its cost advantages, robust stacking capabilities and recyclability benefits, Tetra Brik Aseptic Edge is suitable for packing liquid food such as milk, juice, nectars and still drinks with ambient distribution. Since its launch in 2011, it has been deployed by more than 50 dairy and juice customers in more than 25 countries worldwide.
 
Charles Brand, Tetra Pak Vice President of Marketing and Product Management said: “Like many of our product development activities, the innovation of Tetra Brik Aseptic Edge is a solution made simple based on our deep consumer understanding and insight of the food and beverage industry.”
 
The judging of the 2014 WorldStar Awards took place on 7 November when representatives from 24 packaging associations, members of WPO (World Packaging Organisation), reviewed 249 packaging projects applied from 35 countries. For more information related to the awards, please check http://www.worldpackaging.org
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