September 11-15, 2017

MobCraft Crowdsources Its Operation

MobCraft is touting itself as the first completely crowd-sourced brewery. Consumers can submit ideas for beers they want brewed and then vote on a monthly batch. The beers are brewed and packaged in a 4-pack of 22-oz bottles then available at the Madison, Wis. Brewhouse or shipped to you through online retailers. 

MobCraft brews batches of crowdsourced beer based of the votes of craft beer aficionados from across the United States. Starting with this month’s batch, the fifth overall, users from outside the city of Madison can cast a vote and make the final purchase through an online liquor store. Votes are being accepted through Dec. 14 via MobCraft’s website:

“MobCraft is all about giving the people what they want. We want home brewers, beer nuts, or anyone who wants to try something new, to have a say in the beer we make,” says Henry Schwartz, owner and founder of MobCraft Beer, LLC.  “Our new website is up and running where users can submit ideas, vote, and learn about the beers we are making each month. It helps people get even closer to the beer they drink.”

MobCraft Beer founders, Henry Schwartz, Andrew Gierczak, and Giotto Troia put new spins on traditional beer styles, thanks to their passion for international travel and exotic ingredients. Thus far batches have included Arabian Date Night, a spiced barley wine, brewed with dates, vanilla beans, and aged in a brandy oak barrel, Praerie Fyre Amber Ale with ghost chilies, Most Mobbed 2XIPA, and many more.


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