September 11-15, 2017

Diet Coke Launches Brand's First Frozen Offering

The Coca-Cola Company has announced that it launching Diet Coke Frost, the first frozen offering in the diet brand’s 31-year history. Diet Coke Frost has natural cherry flavor and 30 calories and 12 grams of carbs per 20-ounce serving.
Diet Coke Frost Cherry as a Slurpee are now available exclusively at 7-Eleven locations nationwide.

As the weather starts to warm up Diet Coke Frost will ring in the much anticipated spring temperatures with broader availability. Look for Diet Coke Frost at frozen carbonated beverage machines at other retailers across the country at the end of May.

“Diet Coke Frost is a great-tasting, refreshing uplift for any time of day,” says Stuart Kronauge, general manager, Sparkling Beverages, Coca-Cola North America. “Providing fans with yet another way to enjoy their favorite beverage demonstrates why Diet Coke continues to be the No. 2 beverage in the U.S. Exclusively partnering with 7-Eleven for the debut of Diet Coke FROST brings this innovation to people nationwide in a setting famous for delivering frozen perfection.”

Adds Nancy Smith, senior VP of fresh foods and proprietary beverages at 7-Eleven, “Customers turn to 7-Eleven for our iconic Slurpee beverages, which is how America can first experience Diet Coke Frost. In addition to exclusively carrying the Diet Coke Frost beverage, we’re also offering fans a coupon to try it for free from our 7-Eleven app.”
People can download the free 7-Eleven mobile app for iPhone or Android platforms at this link.

A coupon for a free small Diet Coke Frost Cherry is available through the savings section of the app. Valid while coupon supplies last.

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