Shanghai Disney Resort announced a multi-year strategic alliance today with PepsiCo, Inc. and Tingyi Holding Corp., which recognizes PepsiCo and Tingyi Holding as the primary beverage suppliers to the resort. The agreement, signed by leadership representing PepsiCo, Tingyi and the resort’s two joint venture owner companies is another significant milestone in the resort’s pre-opening development.
This alliance will ensure that guests to Shanghai Disney Resort will be able to enjoy a wide variety of well known, high quality PepsiCo and Master Kong beverage soft drink and ready to drink tea brands during their visit. In addition to providing beverage products to Shanghai Disney Resort, PepsiCo and Tingyi Holding also will have an integrated brand presence in key locations and experiences within Shanghai Disney Resort. he alliance partners will also develop high impact co-marketing campaigns to activate their products and help promote the Shanghai Disney Resort.
“Shanghai Disney Resort will be a truly magical destination for consumers throughout China and around the world,” says Parinya Kitjatanapan, president, PepsiCo Greater China Region Beverages. “PepsiCo is thrilled to be part of the resort’s development and to have the opportunity to integrate our brands into the Disney experience. We are proud to work with Shanghai Disney Resort to showcase our brand excellence and will support this alliance with the full power of our product portfolio, our marketing capabilities, and our innovation and design teams.”
“We are excited to enter into an alliance with Shanghai Disney Resort,” says Ko Yuan-Ta, CEO of Tingyi Holding’s beverage subsidiary. “Our goal is that all guests visiting Shanghai Disney Resort will enjoy high-quality beverages while having a magical Disney experience.”
“We are pleased to announce this new alliance with PepsiCo and Tingyi Holding,” notes Mike Crawford, general manager of Shanghai Disney Resort. “Pepsi and Master Kong are beloved brands throughout China and a great fit for Shanghai Disney Resort. This alliance ensures that our guests can enjoy their favorite beverages during their visit, and it complements our efforts to provide high-quality, memorable vacation experiences for our guests.”
In addition, PepsiCo plans to develop innovative beverage equipment for guests visiting Shanghai Disney Resort. Beyond product distribution and co-marketing, Shanghai Disney Resort will also look to leverage PepsiCo’s Asia R&D Center in Shanghai to develop unique menu items through culinary innovation. The center, which opened in November 2012, is PepsiCo’s largest R&D facility outside of North America.