Beverage World editor in chief Jeff Cioletti will explore the cider surge at the Nightclub & Bar Show in Las Vegas.
In a presentation titled Apples to Apples: Success with Cider, Cioletti will analyze current industry data and detail the diverse range of hard cider styles on the market today. The session also will look at cider traditions in different regions of the world.
Cider is among the fastest-growing segments in beverage alcohol, with industry analysts estimating 2013 volume growth to be nearly 70 percent.
There are currently about 200 artisanal cider producers in the U.S., according to the United States Association of Cider Makers (USACM).
There also has been a great deal of interest in the segment from major brewers with Anheuser-Busch InBev, MillerCoors and Heineken all making a significant marketing push with their respective brands.
The Nightclub & Bar Show takes place March 24-26 at the Las Vegas Convention Center. The Beverage World cider presentation is scheduled for Wednesday, March 26 at 2 pm. For more info and to register for the Nightclub & Bar Show, visit ncbshow.com. For Twitter updates on the event, follow @NightclubBar and use hashtag #NCBShow2014. Follow Beverage World at @Beverage_World and Jeff Cioletti at @JeffCioletti.