September 11-15, 2017

Saranac Launches 'Can Do' Variety Pack

Saranac embodies a can-do spirit this summer, giving consumers a mix of some of its best and most in-demand beers. The ‘Can Do’ pack is made up of two popular and recently revised core products: the award-winning Saranac Pale Ale which is made using the brand’s exclusive hop infusion process and Saranac Legacy IPA, a beer inspired by a resurrected family recipe; as well as Wild Hop Pils, a summer seasonal that’s back because consumers asked for it.

“We’re proud to present this package because of what it showcases,” says president Fred Matt. “As the originator of the mix pack, consumers associate Saranac with variety. With cans trending so high, and with so much demand for these three beers, we loved the idea of giving consumers what they want: variety, quality beers, and a package they can take anywhere.”

Saranac believes its ‘Can Do’ pack is a no brainer for them. With craft can sales that have more than doubled for each of the last 5 years, and a growth of 112 percent in 2013, cans are a hot package. Add that statistic to the fact that craft variety packs are growing at over 20 percent, and more than half of total craft sales are covered by the three styles in this pack, and you have the perfect recipe for success. 

Here's what's in the pack:

  • Wild Hop Pils
  • Legacy IPA
  • Pale Ale

The beers in Saranac’s “Can Do” Variety Package have been crafted with over 125 years of brewing experience and are available for a limited time from the F.X. Matt Brewing Company, which is actively run by the third and fourth generations of the Matt family.

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