Category: Ingredients

Amla Berry Poised to Challenge Super Fruit Market

The hardy Indian gooseberry, or amla, is the single most-mentioned fruit in Ayurveda, an ancient traditional system of medicine indigenous to India for the past 5,000 years. Long before it was branded a “super fruit,” amla fruit has been prized for its ability to revive, rejuvenate and balance the entire body. Now available in powder and extract form as SunAmla, this tiny berry may soon become the hottest new wellness ingredient to hit store shelves.   
 
Amla’s reputation for health-promoting benefits is understandable, considering that it is bursting with an impressive concentration of antioxidants, and a powerful combination of vitamins, polyphenols, minerals, amino acids and dietary fiber. The berry’s unique complex contains:
·         More antioxidant activity than blueberries
·         20 times more vitamin C than orange juice
·         30 times more polyphenols than red wine
·         More gallic acid (a potent antioxidant) than any other fruit
 
Scientists have studied the amla fruit for more than 25 years, and have determined that amla’s unique nutrient blend may positively influence everything from metabolic syndrome and blood flow to anti-aging processes. One of its most pleasant effects, commonly experienced from its extract or concentrated form, is a gentle warming sensation felt in the fingers and toes as the amla begins to support the body’s natural balance. Amla is also known to have an anabolic effect as well as immunity-boosting properties. Specific health benefits attributed to amla fruit include:
 
·         Promotes vascular health (improves blood flow)
·         Remedies oversensitivity to cold (chilled feet and fingers) by supporting peripheral blood circulation
·         Supports blood pressure and artery health
·         Supports and balances natural immunity
·         Supports digestive function
 
SunAmla for food and beverage formulators   
 
Pleasant-tasting SunAmla is a highly bioavailable formulation designed to facilitate delivery of the amla’s unique complex of components, such as polyphenols, which work to combat the free radicals and contribute to overall better health.
 
SunAmla powder, produced by water extraction, is gluten-free, non-GMO, and it packs a potent punch of polyphenols and antioxidants. When the South-Asian super fruit takes this new, convenient form, it is ready for anything: dietary supplements, nutritional bars, powder drink mixes, cereals, jams, yogurt, even ice cream.
 
Taiyo, the company behind the development of the SunAmla product family, is supporting the rich Ayurvedic tradition of the Indian gooseberry with the development of consumer education and awareness programs. These programs are designed to increase the public’s understanding of the nutritional benefits of whole food sources of super fruits, as well as the convenient products in which SunAmla can be found.
 
Many of today’s super fruits and traditional Ayurvedic medicines were first discovered in ethnic grocery stores and markets in major U.S. cities. Health-seeking consumers saw in them a new path to wellness. Second generation immigrants saw a chance to reconnect with their roots and then share with their friends and families. The SunAmla education and awareness program will aim to support and build on this current momentum as part of Taiyo’s mission to provide America’s health seekers with a ready abundance of information on amla.
 
Meanwhile, the messengers from the healthcare sector – including nutritionists, dietitians and fitness experts who specialize in following an integrated approach to wellness and vitality – will reach and teach consumers about amla through traditional media, social channels and healthcare professional outreach. These informational campaigns together can make amla a household name, and share with everyone the delights—both delicious and dietary—of this little green super fruit. Amla is now available to provide a new and exotic portfolio of benefits for creators of dietary supplements, as well as food and beverage formulators.
 
For additional information about the benefits of formulating with SunAmla, visit www.TaiyoInternational.com.
 
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