Cuca Fresca Unveils RTD Caipirinha

Cuca Fresca Exports has announced the launch of its ready-to-serve Caipirinha, Cuca Caipirinha, which will roll out nationwide this Spring, in time for the World Cup. Cuca Caipirinha combines Cuca Fresca’s silver cachac╠ža with natural lime flavors to create a premium ready-to-serve cocktail.

Cachac╠ža is one of the fastest growing spirits categories within the United States because of the increasing interest in all things Brazilian in conjunction with the 2014 World Cup kicking off June 12 and the Olympics in 2016. Catering to the American consumers’ rapidly growing love for Brazil’s national cocktail, Cuca Caipirinha provides an easy way to enjoy a delicious Caipirinha anytime. Cuca Caipirinha arrives just in time to serve as a festive beverage choice for people tuning into the 2014 FIFA World Cup in Brazil, which is the largest sporting event in the world.

Phoenix Kelly-Rappa, managing partner of Cuca Fresca explains, “We are very excited to bring this amazing and innovative product to market. After years of development, we have created a ready-to-serve cocktail that captures the fresh, lively lime flavor of a Caipirinha that is made from scratch without the hassle of muddling. We are confident that Cuca Caipirinha will be the next big name in the ready-to-serve category, and that it will finally make Caipirinhas as much of a household name as Margaritas or Mojitos. The Caipirinha’s time has come!”

Cuca Caipirinha is spirit-based and 30 proof. It is available in 750 ml bottles with a suggested retail price of $12.99. It will be available in May, 2014 and will be sold in most major retail chains throughout the US.

 

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