Essentia Water, the leading alkaline water brand, announced the launch of its brand ambassador program with the signing of Sarah Dussault, Goldie Graham and Jennifer Phelan in the Boston metro area. These ‘Hydration Specialists’ will educate their community on the importance of staying hydrated and the benefits of Essentia Water, attend health and fitness events on behalf of the brand, and have a presence on Essentia’s website and social media.
“Our brand is built on the belief that proper hydration is the foundation for good health because it helps to restore and balance one’s body and life,” said Paul Curhan, Essentia’s vice-president of marketing and innovation. “Sarah, Goldie and Jennifer have established themselves as role models in their community. With their expertise in health and fitness, they will help Essentia to educate consumers in a grassroots way while continuing to serve as an inspiration.”
Essentia is set to expand their brand ambassador program to additional markets as the brand gains broader distribution and availability. ‘Hydration Specialists’ will help educate their community about hydration and the benefits of Essentia Water, as well as continue their work to spread a fit, healthy lifestyle to every corner of America.