The Pulse Beverage Corporation, maker of Natural Cabana lemonades, limeades, and coconut waters, and Pulse Heart and Body Health functional beverages today announced its partnership with Smashburger, the rapidly expanding "better-burger" restaurant concept, rolling out Pulse's Natural Cabana Lemonade at all U.S. Smashburger locations. As part of this collaboration, Smashburger will now be one of Pulse's top food service accounts offering Natural Cabana Lemonade at all 265 locations nationwide. Deliveries to Smashburger will be made through SYSCO and The Sygma Network which represent a new channel of distribution into the multi-billion dollar food service industry.
Paddy Sheya, VP and National Sales Manager of Pulse, says, "We are extremely excited to make our first big splash in the food service industry with Smashburger. Pulse and Smashburger share a passion for providing consumers with great-tasting, high-quality beverages, making this partnership a natural fit. With only 60 calories and 12 grams of sugar per serving, Natural Cabana Lemonade contains no artificial sweeteners or coloring which fits into Smashburger's concept of offering premium, high-quality products. This expansion will help accelerate our growth and bolster our presence in a rapidly growing food service industry with one of the top companies from the "better-burger" category. Additionally, our new industry-leading food service distributor, SYSCO and Sygma, will allow us to expand further into food service customers they service. This demonstrates our ability to not only identify but also participate in the consumer trends driving the industry, thus generating meaningful value for our shareholders."