Bai Brands, maker of a line of all-natural, five-calorie, antioxidant-infused beverages, today announced the launch of its newly, redesigned website, drinkbai.com. The new online experience showcases original content that brings to life the company’s brand platform, “For the Love of Flavor.”
Designed entirely in-house, the new site marks the first major initiative for the company’s newly formed Brand Experience Group—a full-service marketing team that blends strategic savviness with creative
“The newly reimagined drinkbai.com is the hub of the Bai brand,” says Chad Portas, Bai’s chief creative officer. “We envisioned every aspect of the online experience to be both educational and entertaining—from creating comprehensive product pages to vandalizing our CEO’s photo with doodles of cycloptic pentapods. Most importantly, this is not our website — it’s our customers’ website. Our design and content methodology was focused entirely on the wants and needs of the people who enjoy our beverages.”
New features of the website include an extensive store locator; ongoing content creation including an animated company timeline and timely customer-focused FAQ’s; and recipes that utilize the brand’s beverages in fresh and fun ways. These recipe concoctions are just a glimpse of the brand’s forthcoming “Bai Kitchen”—an online destination for customers who seek healthy, natural avenues to experiment with flavor.
The Bai team also worked with celebrated photographer David Salafia to capture authentic, striking street portraits that celebrate the vivid flavors that are found not only in Bai beverages, but also within the people who enjoy them.
“Companies are just collections of real people,” says Ben Weiss, Bai’s founder and CEO. “The spirit of the website is the reflection of our company’s culture and our unique internal flavor. We wanted to illuminate what makes our beverages special, while inviting people to learn more about our shared vision and values. Through our new online experience, our customers can fully understand both our products and the passionate people behind them.”
The new website also features an online shopping portal and links to Bai’s blog and social media channels, all of which enhance customers’ ability to engage with the company. Bai already has seen a significant uptick in online traffic since the launch of the new site, and will continue to enhance and position the website as the digital heart of the Bai brand experience.