Jura Brooklyn Rolls Out Nationally

Jura Brooklyn, the Scotch whisky created in collaboration with Brooklyn distillers and Jura, part of the Whyte & Mackay single malt portfolio, is now available to retailers nationwide after an exclusive run in metropolitan New York. The single malt, which launched at the end of June, quickly gained the attention of retailers and whisky drinkers across the US. To meet demand, the brand is producing more of the Brooklyn batch for availability at select nationwide retailers and online.

In 2013, Jura brought together 12 respected Brooklyn artisans to collaborate on Kings County's first single-malt Scotch whisky. As the rule-breaker of the Scotch whisky world, Jura was long intrigued by Brooklyn, a geography that similarly defies convention. Jura's master distiller, Willie Tait, traveled across the Atlantic to the streets of Williamsburg, Park Slope, Bushwick and every neighborhood in between, with one objective: to craft a world-class single malt Scotch, chosen by and for the people of Brooklyn. And now the nation wants a taste.

"We are proud to have executed a project that has never been attempted before in the Scotch whisky world," says Tait. "We've developed a totally new whisky liquid in collaboration with artisans, craftsman and pioneers in the place where food and drink trends are born— Brooklyn. And we can't wait to see the rest of America's reaction to our whisky. It's a true blend of two places both known for their uniqueness."

Tait met with his hand-picked team (Bedford Cheese Shop, Brooklyn Winery, The Richardson, Post Office, Fine & Raw, New York City Food Truck Association, BAM, Brooklyn Brewery, Noorman's Kil, Vimbly, Buttermilk Channel and Brooklyn Magazine) in New York's famed borough, armed with six different cask samples each reflecting the distinctive flavors of Brooklyn's heritage (such as BBQ, Egg Cream and Artisanal Chocolate). During a series of blending sessions held in Brooklyn, the collaborators tasted different whisky marriages paired with fried chicken, artisanal cheese and fine chocolates, finally arriving at a whisky by Brooklyn, for Brooklyn.

"Jura Brooklyn is a product born out of the minds of Kings County, so to see the public as eager about it as we are is incredibly validating," says Chris Watt, marketing director premium brands, Whyte & Mackay Americas. "We were thrilled to bring to the Brooklyn market in June a bespoke product that each of our collaborators can proudly stand behind, and we're equally as excited to share it now with the national market."

Jura Brooklyn has been aged up to 16 years in American white oak bourbon, Amoroso sherry and Pinot Noir casks. Notes of berries, bonfire smoke, figs, roasted coffee beans, honey and currants can be tasted throughout. Jura Brooklyn retails for a suggested price of $79.99 and is currently available at select retailers nationwide as well as online at Caskers.com.

 

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