Coca-Cola, Anheuser-Busch InBev and two other major sponsors of FIFA sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, calling for him to resign immediately. All four sponsors issued separate statements Friday, in what appeared to be a coordinated move, saying Blatter should go right now, reports the BBC. Those four stepped up pressure after the Swiss attorney general opened criminal proceedings against the soccer executive last week, alleging, among other things, that he sold TV rights at below market value to a former FIFA official. (Adweek)
Allen Beverages of Gulfport received a prestigious award from PepsiCo North America Beverages. At its national bottler meeting, Allen Beverages was named the Donald M. Kendall Bottler of the Year for 2014. The award is named for PepsiCo’s beloved former chairman and chief executive officer. It was created in 1994 to honor excellence among independent Pepsi-Cola bottlers in the United States and Canada. Allen Beverages was one of three finalists recognized for outstanding franchise performance, including customer service, retail and foodservice execution, quality and community support. (wlox.com)
The world's No. 2 branded energy drink, Monster Energy, will begin official sales in Russia by the end of the year, the Kommersant newspaper reported. It will be produced in Russia by Coca-Cola Hellenic, a bottler for Coca-Cola, the paper said. Two sources at Coca-Cola's Russian unit told Kommersant that sales of the energy drink would start in November, but added that the two sides had not yet agreed on the financial terms of the contract. However, the plans may be complicated by a local company, which has bought the rights to the Monster Energy brand name. (Moscow Times)
Anheuser-Busch InBev is reaching into its bench for the next Super Bowl. For the first time, the brewer is buying an advertising spot for Shock Top, a brand developed in-house and meant to compete with craft beers and the MillerCoors-owned Blue Moon. Shock Top Vice President Jake Kirsch originally confirmed the commercial spot to Ad Week. He said in a statement that it was the first Super Bowl ad in the brand’s history. (St. Louis Business Journal)
Indiana’s largest beer distributor has lost a legal battle in its effort to sell liquor in addition to beer and wine. Indianapolis-based Monarch Beverage Co. Inc. filed suit against officials of the Indiana Alcohol and Tobacco Commission in federal court in October 2013, arguing the company should be granted the right to also supply liquor to bars, restaurants and retail outlets. The Indiana Beverage Alliance and the Wine & Spirits Distributors of Indiana supported the Alcohol and Tobacco Commission in the case. (Indianapolis Business Journal)
Bawls Acquisition, parent company of Bawls Guarana, has announced its partnership with Paramount Pictures to support the October 30 theatrical release of the film “Scouts Guide to the Zombie Apocalypse.” In the new comedy, three scouts and lifelong friends join forces with one badass cocktail waitress to become the world’s most unlikely team of heroes. When their peaceful town is ravaged by a zombie invasion, they’ll fight for the badge of a lifetime and put their scouting skills to the test to save mankind from the undead.
Bacardi Limited, the largest privately held spirits company in the world, has taken the fashion world by storm with another high-end brand collaboration. Its ultra-premium tequila brand, Corzo, is part of an innovative program, led by Bacardi VP of fashion Akiko Maeda, to marry the world of fashion, designers, and spirits. At the recent New York debut of American luxury playwear label Thaddeus O’Neil’s first ever womenswear collection for Spring/Summer 2016 featuring the designer’s popular après surf inspired looks, signature Corzo tequila cocktails co-created by Thaddeus O’Neil and N-based mixologist Jillian Vose were embedded into the show. Merging the ultimate expression of modern tequila with a blend of boutique bitters, spices and served in ornate coconuts in the place of glasses, Thaddeus O’Neil named each of them based on his inspiration for the collection: “The Beach on Which Caravaggio Died,” “Death of Venice,” and “Our Salty Bodies Burning in the Sand.”