Beverage World presents the latest news from across the worldwide beverage market.

Brewers Association partners with Smithsonian

The Smithsonian’s National Museum of American History announced at the Craft Brewers Conference & BrewExpo America in Philadelphia that it will launch a three-year initiative to collect, document and preserve the history of brewing, craft brewers and the beer industry to explore how the beverage and brewing connect to larger themes in American history. Part of the “Smithsonian Food History” project, this initiative is made possible through a donation from the Brewers Association of Boulder, Colo., the not-for-profit trade association dedicated to small and independent American brewers.


Jim Beam fills 14 millionth barrel since Repeal

Jim Beam Bourbon made history this week with the filling of its 14 millionth barrel of bourbon since the repeal of Prohibition in 1933. The milestone barrel—a bourbon industry first—was personally filled and sealed by seventh generation master distiller Fred Noe and Kentucky Governor Matt Bevin at the company's flagship distillery in Clermont, Ky.


Pernod Ricard may sell Paddy brand to Sazerac

Irish Distillers has said it is in talks to sell the popular whiskey brand Paddy, in a move that would see it still being produced at the Midleton Distillery in Cork. The group said it had entered into exclusive negotiations with the New Orleans-based company Sazerac over the sale of what is the fourth largest Irish whiskey brand in the world. Irish Distillers’s owner Pernod said it was not in a position to disclose the deal value. (Irish Times)


Forget Lemonade, Beyonce's all about WTRMLN WTR

On the heels of her athleisure brand launch of Ivy Park, and making headlines with Lemonade, Beyoncé is making news once again with the announcement of her latest venture with WTRMLN WTR. “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world," says Beyoncé. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”


Just water signs with SW&S in Ariz.

Just water, an ethically sourced 100 percent spring water in a paper bottle, has announced its partnership with leading distributor Southern Wine & Spirits in Arizona. Southern Wine & Spirits will serve as Just water's on-premise distribution partner in Arizona. Like Just water, Southern Wines & Spirits takes social responsibility serious and accepts responsibility for maintaining the highest standards of integrity, ethics, and support for employees, customers, communities and the environment.


Aqua Carpatica expands U.S. distribution

Aqua Carpatica, a nitrate-free naturally sparkling mineral water, annouced the continued expansion of its U.S. distribution for its naturally sparkling mineral and still spring varieties at select Whole Foods Market stores in Northern California. Due to its concentration of calcium and magnesium, Aqua Carpatica is particularly suited for athletes and people with high levels of physical activity, and its naturally sparkling attributes also help aid in digestion.