Prosecco is outstripping champagne in global sales, as more consumers pop the cork on bottles of Italy’s famous sparkling wine. The tipple outsold its French rival in 2013 by 307 million bottles to 304 million bottles, according to figures released on Friday by OVSE, the Italian wine observatory, The Local reported. Worldwide revenue from prosecco, which is produced in vineyards in a valley north of Venice, was up 16 per cent, while volume increased by 11.5 per cent, amounting to a total turnover exceeding €330 million (US$457 million). (The Independent)
Lawmakers have passed legislation which, once signed by Governor Jay Inslee, is poised to give Washington State's cider industry a boost. The bill, SB 6442, allows growlers to be filled with hard cider at retailers, bars and taverns, just as beer has been for years.
AB InBev is launching rum-flavoured beer Cubanisto with a series of “theatrical” marketing initiatives in a bid to rival Heineken’s Desperados brand’s dominance of the growing spirit beer market. The 5.9 percent ABV beer will be available in the on and off-trade in 330ml bottles from the end of the month (24 March). It mixes the rum flavour with citrus, orange zest lime and has the aroma of caramelised cane sugar and treacle, the brewer says. (Marketing Week)
The USA Pro Challenge announced Wednesday it will partner with California-based Sierra Nevada Brewing Co. for its next three races. The renewed relationship signals a break between the Pro Challenge and Fort Collins’ New Belgium Brewing Co., which has been the cycling race’s beer partner for the past two years. (The Coloradoan)
With the first quarter coming to a close, Longmont, Colo.'s Left Hand Brewing Co. has increased its staff from 85 to 90, including the hire of new chain sales manager, Thomas Ruprecht. As Left Hand continues to expand production and distribution, Ruprecht will play a key role in assuring sales growth and developing partner relationships.
The Alkaline Water Co., developers of a proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, announced that it is expanding its presence in the Midwest, as its products are making their way onto the shelves in Cosentino's Markets in the Kansas City area (www.Cosentinos.com).