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September 11-15, 2017

Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Heineken in race to take over Belgian brewer Bosteels

Dutch beer giant Heineken is in the race to acquire Belgian specialty brewery Bosteels, Belgian business newspaper De Tijt reports based on multiple sources. Bosteels is known for specialty beer brands like Kwak, Deus and Carmelite. Specialty beers are on the rise in many markets, putting the market shares of traditional large breweries under pressure. (NL Times)

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Tecate debuts campaign aimed at boxing fans

Tecate is encouraging drinking-age boxing fans to elevate their viewing occasions by choosing the bold taste of Tecate for all of the season’s big fights. Tecate’s We’ve Got Your Back program, featuring national TV spots, on- and off-premise activation, digital partnerships and a daily sweepstakes, will bring boxing fans together to celebrate leading up to the main events.

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Snoop Dogg's lawsuit against Pabst clears big hurdle

Snoop Dogg is one step closer to trial with Pabst Brewing Co. after a California judge on Monday declined to drop the rapper's lawsuit against the beverage company... Snoop sued in 2015, claiming Pabst breached their endorsement deal when the company was sold and it didn't pay him the contractually agreed-upon 10 percent. (Hollywood Reporter)

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Forbes sees the future in Monster Beverage

Monster Beverage Corp. has vision that outshines its bigger, more established partner the Coca-Cola Co., according to Forbes magazine. Monster is No. 7 on Forbes’ 2016 list of the world’s most innovative companies. It appears in the Sept. 13 issue of the biweekly business magazine. Coca-Cola came in at No. 93. (The Press Enterprise)

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Group plans crowd-funded beer museum for Pittsburgh

A local group is going public with its long-brewing plan to make Pittsburgh home to a beer museum that would bring hundreds of thousands of national and international visitors. “We want this to be a first-day destination attraction such as Pittsburgh doesn’t have now,” says Joe McAllister, principal of the National Beer Museum Development Group LLC. It’s been more than two years that his small team has been researching, planning and quietly talking with beer and museum people, tourism and government officials and others in the region and beyond. (Pittsburgh Post-Gazzette)

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How the Bible Belt got down with craft beer

In the beginning, Walt Dickinson was just a rock-climbing-guide turned rainwater-collection-system salesman who couldn’t find a decent beer in his home state and decided to start making his own at home. “It was a wasteland,” he says of North Carolina and surrounding states. “There was no good IPA in the Southeast.” The reason the region wasn’t producing hoppy, piney, West Coast-style India pale ales, the type that dominate craft sales around the country? Stifling government regulation. (Washington Post)

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