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September 11-15, 2017

Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Coca-Cola Life sales fall sharply

Coca-Cola Life sales dropped by more than 50% in the first six months of 2016, just over a year since Coca-Cola’s ‘One Brand’ strategy was launched in the UK, which seeks to encourage more people to try the brand’s different variants. Coca-Cola Life was originally launched in 2014 to offer a lower calorie option for more health conscious consumers. It is the brand’s first cola sweetened from a blend of sugar and stevia plant extract and contains 45% less sugar and calories than the original Coca-Cola variant. (Marketing Week)

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Suja launches Organic Drinking Vinegars

Suja Juice Co. has announced the September 2016 launch of its new line of functional Drinking Vinegars made with organic apple cider vinegar and cold-pressed fruits and vegetables. Each bottle contains over 4 billion CFUs (colony forming units) of live vegan probiotics, which have been shown to support gut and immune health. Suja Drinking Vinegars are fermented and unfiltered, and have the “mother” still intact.

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Peet’s joins growing RTD cold-brew crowd

Peet’s Coffee has unveiled its new ready-to-drink (RTD) line with Baridi Black, Coffee au Lait, and Dark Chocolate. The new line features high-quality ingredients, including Peet’s freshly-roasted beans that are cold brewed to the same standard used in its cafés. Peet’s Cold Brew will ship starting today and will soon be available in select Peet’s Coffee cafés, grocery stores, and partner locations in the San Francisco Bay Area before expanding into new markets.

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The Smithsonian seeks a beer historian

The Smithsonian needs a beer connoisseur whom they will PAY to travel and conduct “archival and field research.” The listing doesn’t say that one will be drinking copious amounts of delicious craft brews, but we can read between the lines. (Washingtonian)

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