Beverage World presents the latest news from across the worldwide beverage market.

Pernod Ricard to reorganize N. America business

French liquor group Pernod Ricard SA said Thursday it will reorganize its North American business to focus on its core U.S. market, where demand for its Jameson whiskey brand is growing while sales of Absolut vodka remain in a slump. Pernod, the world's second-largest liquor distiller, said profit for the six-month period ending Dec. 31 rose 9% to EUR909 million ($1.03 billion). The rise was fueled by strong sales in the U.S.--particularly of Jameson--and the euro's weakness against the dollar. (MarketWatch)


SW&S buys Neb.-based Sterling Distributing

Southern Wine & Spirits of America, Inc.—the nation's leading wine and spirits distributor with operations in 35 markets—today announced it has entered into an agreement to acquire Sterling Distributing Co. in Omaha, Nebraska. Sterling Distributing Company is Nebraska's premier distilled spirits and fine wine wholesaler.


Jack Daniel's launches Single Barrel Rye

The Jack Daniel Distillery announces the nationwide release of the brand's third offering within the Single Barrel Collection and first new grain bill in 100 years, Jack Daniel's Single Barrel Rye. This expression marks the first time consumers can experience a fully matured rye product from Jack Daniel's. The newest member of the Jack Daniel's Family of Brands will be on shelvesFebruary 2016 and will be available across the U.S.


Brown-Forman's cooperage celebrates 70 years

The first barrel rolled off the line at Brown-Forman’s cooperage in Louisville 70 years ago and, with very minor changes, the barrels still are rolling briskly today. “We have been making new barrels for the whiskey industry longer than anyone else,” said master distiller Chris Morris. “We’re also the only major distilling company that makes its own new barrels — in the world.” On Wednesday, they honored that milestone with a ceremonial rolling and signing of the barrel by longtime employees, some of whom have been with the cooperage for 30 years or more. (Lexington Herald-Leader)


Oskar Blues one state away from 50-state footprint

Oskar Blues Brewery is now just one state away from completing its national footprint with the addition of North Dakota, South Dakota and Oklahoma. These three new markets will bring the total US distribution to 49 states + DC and one step closer to being in a small collection of American craft breweries selling beer in all 50 states. Oskar Blues has signed distribution agreements and will partner with Johnson Brothers for the North and South Dakota markets. There will be full coverage in both states with Johnson Brothers of South Dakota and Johnson Brothers of North Dakota dba Ed Phillips & Sons Co. of North Dakota. In addition, Oskar Blues will partner with another Johnson Brothers company in NW Iowa with their blue network wholesaler, Johnson Brothers Beverages of Iowa, Inc., which will open up the market in the Lake Okoboji area where cans will be a big hit for boaters and outdoor enthusiasts.


Jägermeister teams with Live Nation for EDM fests

Live Nation and Jägermeister have announced an integrated Electronic Dance Music (EDM) festival program to engage their target consumers (age 21-24), to build brand loyalty, and foster true appreciation for the product. While the brand is synonymous with music and music festivals, this is the first time Jägermeister will participate in an EDM program of this magnitude. This summer, Jägermeister will be the official liqueur sponsor of six festivals including Electric Daisy Carnival (EDC) in Las Vegas and New York, as well as HARD SUMMER in Los Angeles.