Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Marketing shake-up at MillerCoors

MillerCoors has parted ways with its Chief Marketing Officer Andy England, the first and only executive to fill that role since the joint venture between SABMiller and Molson Coors was launched in 2008. England is being immediately replaced by David Kroll, who had been MillerCoors vice president of innovation since he joined the company in 2012 from Dyson, the vacuum cleaner manufacturer. England's abrupt exit came just 24 hours after Gavin Hattersley took over as interim CEO at MillerCoors, replacing Tom Long, who retired on June 30. (Chicago Business Journal)

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A-B picks former Heineken agency for Bud Light

The creative agency behind Bud Light “Whatever USA” campaign has been replaced by Heineken former agency. Anheuser-Busch is dropping the advertising firm BBDO Worldwide as its lead creative agency for the Bud Light brand in favor of Wieden + Kennedy, the brewer announced. Jorn Socquet, Anheuser-Busch vice president of marketing, said in a statement that New York-based Wieden + Kennedy’s appointment is “part of an AB InBev global strategic partnership that includes creative support for the global brand Corona outside of the U.S.” (St. Louis Business Journal)

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Deschutes has two new Calif. distributors

Deschutes Brewery announced today it has formed new partnerships with distributors Horizon Beverage Co. and Markstein Sales Co. The two companies will now distribute the company’s craft beers in Alameda and Contra Costa Counties in California. Deschutes Brewery has had distribution in the region for many years, previously working with Bay Area Beverage Co.

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Humm Kombucha expands to Colorado

Humm Kombucha, one of the fastest-growing kombucha companies in the world, announced it is partnering with Lakewood, Colorado-based Natural Grocers, a natural and organic food distributor.

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German brewer ad pokes fun at rival Beck’s

German beermaker Warsteiner is having some advertising fun at the expense of rival brand Beck’s. The closely-held company put up a digital billboard in New York touting its German credentials after Anheuser-Busch InBev was accused of watering down the origins of its own Beck’s. “Warsteiner. Premium German Beer From, You Know, Germany” is the slogan on a 15-story-high digital billboard on the corner of 46th Street and 7th Avenue in New York’s Times Square. (Bloomberg)

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