Starbucks, eager to make money well beyond the realm of coffee, is officialy entering the soda wars. This summer, the coffeeshop’s baristas will offer a hand-crafted carbonated beverage dubbed “Fizzio” in 3,000 stores in the Sunbelt, as well as in Singapore, South Korea and several cities in China, CEO Howard Schultz said Thursday. (Seattle Times)
Pernod Ricard USA celebrates the announcement released today by its parent company, Paris-based Pernod Ricard, the global co-leader in spirits and wines, regarding its agreement to purchase a leading Sonoma wine brand – Kenwood – and related assets from F. Korbel & Bros.
Mountain Dew announced today that, for the first time, Mtn Dew Baja Blast – which was introduced 10 years ago as a “Taco Bell Original” – will also be available for a limited time in bottles and cans. The tropical lime flavored beverage will hit shelves starting on May 5. While Mtn Dew Baja Blast is always available at Taco Bell, consumers will have to move fast to buy it at retail, as the fan-favorite will head back to Taco Bell exclusively at the end of the summer…or when supplies run out.
Amstel is introducing a new Radler beer mix for summer. Amstel Radler, made with lemon juice and other natural ingredients, which leverages the quality and expert craftsmanship of Amstel Bier while offering consumers 21 and older a double refreshing taste alternative perfect for summer’s outdoor activities and impromptu gatherings, the company says.