Headlines

Beverage World presents the latest news from across the worldwide beverage market.

NFL Names Pepsi Veteran as its New CMO

Dawn Hudson, who rose through the Pepsi ranks to become chief executive of the beverage giant’s North American beverage operations, will become the chief marketing officer of the National Football League, and in doing so will take on a singular assignment: Promoting what may be America’s most popular sport at a time when that wide acclaim seems to be slipping away. Hudson will start the job next month and report to Commissioner Roger Goodell. For the past five years, She previously spent 11 years at PepsiCo, where she become president and chief executive of the company’s flagship beverage unit in the U.S. (variety.com)

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MillerCoors to Continue Brewing Pabst Brews

Oasis Beverages may own Pabst Brewing Co. beers and Pabst Brewing will have its headquarters remain in Los Angeles, but MillerCoors will continue making the beer for a while. Oasis Beverages, an eastern European and Asian brewer and beverage company, bought Pabst Brewing for $700 million to $750 million, according to a recent story in the New York Times. Some of the beer is made in Milwaukee, and will continue to be, according to MillerCoors. (Milwaukee Business Journal)

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Coca-Cola Launches Coke Zero in India

India became the 149th country to start selling Coca Cola’s successful Coca Cola Zero. The launch is being considered as a strategic bet providing more choice to the urban Indian male consumer. When asked why Coca Cola had decided to launch Zero after a wait of 10 years in India, Debabrata Mukherjee, Vice President, Marketing and Commercial, India and South West Asia, promptly explained, “India is one of the top 6 markets for Coke and we felt there was enough wind beneath our sails for us to take this forward at this time. Coca Cola Zero is an idea whose time has come.” (pitchonnet.com)

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Niagra Bottling Wants New Water Plant in New York

Bottled-water giant Niagara Bottling wants to build a massive purification and packaging facility near Cooper Lake and Kingston, NY. A State Environmental Quality Review Act process is underway. The California-based Niagra had conducted an extensive search for a site to build a new bottling facility to serve some 25 million customers in the New York City and Boston areas. The proposal calls for the construction of a 414,800-square-foot bottling facility. (Kingston (NY) Times)

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Ninkasi Brewing Expanding Distribution to Arizona

Golden Eagle Distributors Inc. has gained rights to distribute Ninkasi Brewing Co. beer brands throughout Arizona. Ninkasi Brewing’s craft line includes Total Domination IPA, Seasonal Release Series, Prismatic Lager Series, Special Release Series, Single Hop Series, and Rare & Delicious Series. "We are so excited to perpetuate better living by distributing Ninkasi beers in Arizona. Arizonans have been asking for Ninkasi. We are thrilled to work with the fabulous team at Ninkasi to bring their great beer to Arizona. Beer is love and we love Ninkasi," said Kimberly Clements, President, Golden Eagle Distributors, Inc.

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Stone Brewing Debuting in Alberta and B.C., Canada

Stone Brewing Co.’ s line of craft brews will debut in bars, restaurants and retail outlets in Alberta and British Columbia, Canada, next month via its wholesaler partner Horizon Beers. The two Canadian provinces join 40 U.S. states; Washington, D.C.; and Puerto Rico as places where Stone beers are distributed.

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