Beverage World presents the latest news from across the worldwide beverage market.

Diageo North America among top companies for exec women

Diageo has been named by the National Association for Female Executives (NAFE) as one of their 2015 "Top Companies for Executive Women." As one of the country's largest associations for women professionals and business owners, NAFE releases the list annually to honor American corporations that identify, promote and nurture successful women. This is the fourth time NAFE has selected Diageo for the Top 50 list.


Brewers Association publishes online style guide

The Brewers Association-run website CraftBeer.com is taking some of the guesswork out of beer selection as it presents the new CraftBeer.com Beer Styles Guide to help. Each beer style is showcased in a variety of ways. A photo-rich quick hit overview offers a visual representation of all the styles. Turning the Beer Style Finder ‘on’ lets users sort styles by color, bitterness, alcohol and flavor.


AriZona Mucho Mango joins Big Gulp lineup

To meet the ever-changing needs of its customers, 7-Eleven, Inc. has introduced AriZona Mucho Mango to its Big Gulp fountain soft drink offerings in more than 760 Florida 7-Eleven stores. This is the first geographic area in the country that now has Mucho Mango available at a fountain machine.


New Belgium announces 10 Tour de Fat dates

With many parts of the country buried in snow, it’s a good time to start thinking about the joys of summertime, including another season of New Belgium Brewing’s Tour de Fat. The2015 tour will travel to 10 cities this year, raising money for local non-profits and celebrating bicycle culture. It all kicks off on May 30 in Washington, D.C. and wraps up in Tempe, Ariz. on October 3. This year marks the 16th season for Tour de Fat, which has raised close to $4 million for local non-profits since it all began and raised more than $600,000 last year alone. The daylong festivities are free, but all proceeds from beer and merchandise sales, along with parade donations, go to local non-profits.


CideRoad Switchel expands to Fresh Market

CideRoad, a line of bottled organic Switchel founded by husband and wife team, Kevin Duffy and Hilary LaForge, will be available in 169 The Fresh Market locations in 27 states. The Fresh Market is best known for carrying upscale, foodie style, gourmet food and beverage products. Traditional Switchel dates back to the the era of our Founding Fathers and the American Revolution.