Beverage World presents the latest news from across the worldwide beverage market.

Bud Crowded Out by Craft Beer Craze

A-B has decided that persuading 21- to 27-year-olds to grab a Bud is the best chance to stop the free-fall. After years of developing advertising and marketing that appeals to all ages, AB InBev plans to concentrate future Budweiser promotions exclusively on that age bracket. (WSJ)


Pittsburgh Releases Scorching New Beer

Over the past few years, sales of flavored spirits and beer have been smoking hot and now Pittsburgh Brewing Company is turning up the heat with its new Red Hot Iron brand which will be available at local beer distributors and bars throughout Western PA by the end of November.


Altia Launches Koskenkorva Vodka in St. Petersburg

Altia's Koskenkorva Vodka will be launched in St. Petersburg during winter 2014. Selected distribution partner Nesco group will start distributing the Finnish well-known vodka brand in St. Petersburg in most main outlets, and later on in the whole territory of Russian Federation. Altia and Nesco are planning to introduce Koskenkorva Vodka to Russian consumers before the holiday season this year.


Coke Intros New Holiday Campaign

This season, Coca-Cola is encouraging people to look beyond the presents and focus on the true spirit of the holidays to “Make Someone Happy.” Celebrating generosity and togetherness, Coca-Cola’s “Make Someone Happy” campaign inspires fans everywhere to spread happiness through small, but meaningful, ways – during the holidays and beyond.


A New Wine Fit for a Klingon

The most celebrated alcoholic beverage of the Star Trek franchise, Klingon Bloodwine (tlhIngan 'Iw HIq), is now available for Star Trek fans and wine lovers alike. Following much demand for the namesake beverage of the infamous humanoid warrior race, CBS Consumer Products has released a Klingon Bloodwine fit for human consumption. To produce this sacred wine, the wine was developed by the same team of experts behind the limited edition Juan Ortiz Star Trek wine collection, which was released in 2013 to honor three episodes of Star Trek: The Original Series.