Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Cold coffee is booming in the U.S.

The coffee industry is getting ready for its very own big chill. Coffee makers from global giants JAB and Illy to smaller upstarts such as High Brew, La Colombe and Chameleon Cold-Brew are putting their brews on ice. They’re introducing high-end ready-made chilled bottled and canned coffee, betting U.S. grocery shoppers will embrace yet one more way to get their caffeine jolt. Coca-Cola, Dr Pepper and other beverage makers are jumping in. And a Starbucks-PepsiCo partnership, which has long dominated packaged cold coffee, is also introducing new chilled brews. (Denver Post)

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Heineken, Asia Brewery ink Philippines beer venture

Asia Brewery Inc. signed on Friday an agreement with Dutch beer brewer Heineken International B.V. to form a local venture that will brew Heineken brands. A new joint venture company, AB Heineken Philippines Inc., will be formed, adding a premium brand as a new driver to Asia Brewery’s beer portfolio. The two breweries that Asia Brewery owns in Cabuyao and El Salvador will be upgraded so that they can brew Heineken brands, parent firm LT Group Inc. disclosed to the Philippine Stock Exchange. (inquirer.net)

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Coke debuts patriotic packs to mark 75-year USO partnership

Coca-Cola is launching limited edition patriotic packaging to honor and celebrate the nation’s service men and women and to commemorate the company’s longstanding partnership with the United Service Organizations (USO) in honor of its 75th anniversary. The limited-edition Share a Coke and a Song packaging will feature the classic patriotic song lyric, “I’m Proud To Be An American.” The custom designed red, white and blue 16-ounce Coca-Cola cans are available in select convenience and grocery stores nationwide now through July 4th while supplies last. Additionally, 20, 24 and 35 family packages of 12-ounce Coca-Cola cans will be wrapped with the patriotic design.

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Dos Equis refreshes logo, packaging; extends MIM campaign

This summer, Dos Equis will run a retail and on-premise program encouraging consumers to Choose Interesting and make the most of the season’s celebrations, while fans anticipate the launch of the next Most Interesting Man in the World. Dos Equis Choose Interesting is a 360° program with elements including digital and social media support, a refreshed design and packaging, third party shopping apps, POS, and exclusive partnerships along with sweepstakes and offers (where legal) to engage consumers and drive incremental sales of Dos Equis throughout the year’s most popular beer drinking season.

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Beer distributors kick off summer selling season

As Memorial Day weekend approaches, America’s more than 3,000 independent beer distributors are helping retailers stock up for the start of the summer beer selling season by delivering an unprecedented variety of beer brands. “Over the course of the year, beer distributors across the United States deliver nearly 3 billion cases of beer to more than 600,000 retail establishments – including restaurants, pubs, convenience stores, bottle shops, grocery stores, ballparks and concert venues,” said National Beer Wholesalers Association (NBWA) Chief Economist Lester Jones.

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Next ‘big idea’ revisited: wine in cans

In summer 2016, wine lovers have a smart new slogan: Yes, we can. Which is to say that wine in a can, an idea that has been attempted in the States since at least the 1980s, when soda companies tried their hand in the wine game, is back. In the past, the idea never achieved escape velocity, probably because cans represent everything that wine in that era--with its raised pinkies and gauzy "Morning in America"-esque Gallo ads--wasn't supposed to be. This time, it might be different, for one big reason. (nola.com)

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