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SodaStream to Launch its 1st Super Bowl Ad

SodaStream International Ltd announced that it will kick off its 2013 global ad campaign during Super Bowl XLVII on Sunday, Feb. 3, 2013. The company says the TV spot will reveal a fresh take on its provocative new campaign, "The SodaStream Effect," which highlights SodaStream's sustainability benefit by showing scenes of soda bottles suddenly disappearing as people effortlessly make their own soda with SodaStream. The original ad can be viewed at www.youtube.com/sodastream, and the company is planning a special Super Bowl ad that will feature a revised version made specifically for the game, based on the same creative centerpiece.