Newcastle Gets Honest with Consumers

Newcastle Brown Ale is kicking the year off in high gear with the next wave of its popular “No Bollocks” campaign. The “No Bollocks” retail program is designed to drive consideration of Newcastle among adult consumers, over the age of 21, shopping for in-home consumption and entertaining. No Bollocks, Heineken USA explains, runs February through March, and provides retailers with the "straightforward, no nonsense support they need to invite shoppers to enjoy the distinct taste and refreshing honesty of Newcastle Brown Ale."