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MillerCoors Partners with Turner Broadcasting

Turner Broadcasting, boasting a portfolio of diverse, multi-screen media brands, is partnering with MillerCoors in 2013 through a variety of marketing executions spanning TBS, TNT, CNN, truTV, Funny Or Die, NBA on TNT, Bleacher Report, NASCAR.com and more. Each component is uniquely developed to reach the right audience for the specific MillerCoors brands, including Coors Light, Miller Lite, Miller 64, Blue Moon and Leinenkugel’s, as well as new brands such as Redd’s Apple Ale and Third Shift. Media agency Initiative was responsible for negotiating the deal on behalf of MillerCoors.