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First Beverage Launches Small Brand Fund

First Beverage Ventures, the private equity arm of First Beverage Group, a financial services firm focused exclusively on the beverage industry, has announced that it has launched a new private equity fund which will invest in small and emerging beverage brands. The fund’s limited partners include The Coca-Cola Company’s Venturing and Emerging Brands (VEB) group, the successful and experienced beverage distributor David Kahn, and high-net-worth individuals and family offices. First Beverage plans to invest in emerging beverage companies and services within the next two to three years with opportunities for follow-on investments.