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Speyburn Whisky Announces American Rivers Promo

Speyburn Single Malt Scotch Whisky announced a new promotion with American Rivers, the leading organization dedicated to protecting and restoring the nation’s rivers and streams. The “Speyburn Salmon Run” invites whisky lovers to sign up for Clan Speyburn, a loyalty group providing exclusive access to limited edition releases and related information and events. Speyburn will donate $1 to American Rivers for every new member, up to 3,000 members. The promotion will be communicated through an in-pack piece displayed at retail stores from July 1 to Sept. 30.