Saving a Spot for Pepsi as a Tower Goes Up

Pepsi-Cola hits the spot; eight full stories, that’s a lot. And that’s the size of a notch that has been carved into a 25-story apartment tower under construction in Long Island City, Queens, directly behind a waterfront billboard that PepsiCo has owned and maintained since 1936 and that is one of the most familiar features along the East River. (NY Times)