Headlines

MilkPEP Ditches "Got Milk?" Slogan

Got Milk? Not anymore. The Milk Processor Education Program is sidelining the iconic ad slogan in favor of a new tagline, "Milk Life," which puts emphasis on milk's nutritional benefits, including its protein content. The change is part of a national campaign launching Monday that seeks to return the sluggish dairy milk category to growth. The national milk industry had been using the "Got Milk?" tagline since 1995 when the phrase was licensed from the California Milk Processor board. (Advertising Age)