Tata-Pepsi JV to Launch Sparkling Water

NourishCo Beverages, a joint venture between Tata Global Beverages and PepsiCo India Holdings, will enter the sparkling water (carbonated) segment in the next few days. The new product will target the premium segment. With the launch, the company will now compete with international and domestic sparkling water brands such as San Pellegrino (Italian), Perrier (Nestle), Coca-Cola India (Schweppes), Bisleri soda and Kingfisher among others. NourishCo’s product will be priced at Rs 50 (500 ml) and will soon be available in Mumbai and Delhi. (The Financial Express)