Major Hospitality Developer Inks Exclusive Pepsi Deal

Hospitality, lifestyle and real estate development company sbe announced that PepsiCo will become its exclusive soft-drink and non-carbonated beverage partner, providing popular brands such as Pepsi, Mountain Dew, Mountain Dew Kickstart, Gatorade, Tropicana, Lipton Iced Tea, Naked Juice and IZZE. Through the new partnership, sbe and PepsiCo will focus on bringing unique innovations and opportunities to consumers to amplify their experiences with both companies' brands.