Headlines

Beverage World presents the latest news from across the worldwide beverage market.

5-Hour Energy Ad Claims Under Scrutiny

A Massachusetts congressman wants to take the pep out of energy drink commercials. The U.S. Food and Drug administration has confirmed that the popular caffeine drink, 5-hour Energy, may have played a role in 13 deaths over the past four years. In a letter sent to Federal Trade Commission Chairman Jon Leibowitz on Friday, Rep. Edward J. Markey, D-Mass., called for an investigation into advertising claims made by popular energy drinks such as 5-Hour Energy, Monster Energy Drink and Rockstar Energy. Web, print and TV ads for such drinks have become more and more commonplace in recent years, but claims that energy drinks make consumers feel “sharper and more alert” have not been substantiated by the Food and Drug Administration. (International Business Times)

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RealBeanz Expands Distribution Across U.S.

RealBeanz, the Iced Coffee Company that makes gourmet iced coffee with extra buzz from vitamins and natural herb extracts, has announced that it has secured sixteen major brand distributors to distribute RealBeanz further into Florida, Georgia, Iowa, Michigan, Minnesota, Missouri, New Jersey, New Mexico, North Dakota, Ohio and Virginia.

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Carlsberg Consolidates 100 Percent of Baltika

Danish beer giant Carlsberg has consolidated 100 percent of the shares of Russia's leading brewery Baltika after completing the purchase of about 15 percent of the brewery’s stock from minority shareholders, Baltika said on Thursday. (RIA Novosti)

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Distell Named Distillery of the Year

Distell has taken three major titles including Distillery of the Year at the 2012 New York International Spirits Competition. The annual US event that claims to be the only contest of its kind judged exclusively by members of the trade, also awarded Amarula the title of Liqueur of the Year and Oude Meester 12 Year Old Reserve, the title of Brandy Brand of the Year.

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Campari Extends Offer for Jamaican Rum Maker

Italy's Gruppo Campari said on Friday it had extended to Dec. 10 its bid to take over the whole of Jamaican rum maker Lascelles de Mercado & Co , a deal which will boost its presence in the growing American market. Campari, maker of the eponymous red aperitif, said in a statement that 96.3 percent of Lascelles' ordinary shares had been tendered.(Reuters)

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Beluga Vodka the Official Spirit of Nobel Ceremony

Beluga Noble Russian Vodka has been named the official spirit of the 2012 Nobel Prize award ceremony at the Stockholm City Hall on 10 December. Beluga said its longstanding support for innovation comes from being born through “daring combination of centuries-old distillation methods, state-of-the-art technologies and the best ingredients." (The Moodie Report)

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