Headlines

Beverage World presents the latest news from across the worldwide beverage market.

SodaStream to Launch its 1st Super Bowl Ad

SodaStream International Ltd announced that it will kick off its 2013 global ad campaign during Super Bowl XLVII on Sunday, Feb. 3, 2013. The company says the TV spot will reveal a fresh take on its provocative new campaign, "The SodaStream Effect," which highlights SodaStream's sustainability benefit by showing scenes of soda bottles suddenly disappearing as people effortlessly make their own soda with SodaStream. The original ad can be viewed at www.youtube.com/sodastream, and the company is planning a special Super Bowl ad that will feature a revised version made specifically for the game, based on the same creative centerpiece.

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N.Y.'s Cuomo Rejects Tighter Alcohol Regulations

Governor Andrew Cuomo on Monday rejected proposals by a health panel that would have increased taxes and regulations on alcohol, according to a published report. The New York State Public Health and Health Planning Council issued the proposal as part of its five-year Prevention Agenda for 2013 through 2017, the New York Post reported. It called for an increase in taxes on alcohol, a reduction in the number of new bars and liquor stores, and require that advertisements do not “glamorize” alcohol abuse, the newspaper reported. (CBS New York)

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Grey Eagle Completes Illinois Distributing Purchase

Grey Eagle Distributors, the Anheuser-Busch wholesaler for St. Louis County, has completed the purchase of Illinois Distributing Company, an Anheuser-Busch wholesaler based in Belleville, Ill. The acquisition includes Illinois Distributing's assets and sales territory which includes most of St. Clair County, Monroe County, Collinsville and Granite City. Grey Eagle will begin selling beer to retailers in the new territory today. Illinois Distributing sold approximately 2.6 million cases of beer annually.

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Long Island Closer to Minimum Energy Drink Age

Long Island is buzzing about energy drinks. A proposed law would ban sales to teenagers because of its caffeine kick. But as CBS 2’s Carolyn Gusoff reported on Friday, not everyone wants to put a lid on the popular products. They’ve been the subject of much debate, and now energy drinks are in the cross hairs of health officials in Nassau and Suffolk counties. Even as the Food and Drug Administration looks into their safety, energy drinks, which are loaded with sugar, caffeine and other stimulants, are as popular as ever among teens. (CBS New York)

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Dr Pepper Turns to Fans in Tuition Giveaway

This past weekend, four students saw their lives transformed as they were each awarded $100,000 grand prizes in the Dr Pepper Tuition Giveaway at four college football conference championship games. Now Dr Pepper is turning to its fans to help select the final grand prize winner of the season. Through Dec. 17, fans can visit DrPepperTuition.com and Facebook.com/DrPepper to view videos submitted by 10 additional students and vote for five contestants to compete for $100,000 at the Discover BCS National Championship Game, Jan. 7 in South Florida.

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Amarula Named Liqueur of the Year at NYISC

Amarula, known as the Spirit of Africa, has been declared the Liqueur of the Year in the 2012 New York International Spirits Competition. The brand was also one of only three double-gold medalists across the entire contest that drew entries from 34 countries. The event, now in its third year, features only judges active in the trade. Panellists include spirit buyers, retail storeowners, restaurant/bar proprietors, distributors and importers.

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