Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Coke Resumes Production in Somalia

In a further sign of security improvement, Coca-Cola has resumed its beverage productions in Mogadishu after six years of closure because of the insecurity which was wrecking havoc in the city before the Somali government with help from African union forces fully secured and put the city under united control. (Mareeg.com)

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In Beyoncé Deal, Pepsi Focuses on Collaboration

In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects. (NYTimes)

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PepsiCo-Jordan Organizes Pepsi Family Day

PepsiCo-Jordan- winner of the 2009 and 2011 King Abdullah II Award for Excellence - organized on Sunday 2nd December, 2012, an open day for the Company’s executive management team and employees, entitled Pepsi Family Day. Held at the Al Hussein Youth City, the open day was attended by PepsiCo-Jordan’s General Manager Eng. Nidal Hamam as well as the Company’s department heads. (Al Bawaba)

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Wirtz Nevada Signs Renowned Tequila Specialist

Wirtz Beverage Nevada announced today the appointment of renowned tequila expert Kevin Vanegas as the company’s Master of Tequila. Recognized as an influential player in the industry’s tequila market, Vanegas joins the company after working with high-performing brands such as Don Julio and Jose Cuervo and most recently, Diageo, where he held the role of Senior Tequila Ambassador.

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