September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

Suntory Reportedly Mulling Beam Buy

Suntory Holdings Ltd., the closely held Japanese whiskey and beer maker, is exploring the possibility of making an offer for the U.S. distiller Beam Inc. (BEAM), according to an official of the Osaka-based company. Suntory has held talks with Diageo Plc about a potential joint offer, though the two aren’t currently in discussions and the Japanese company can make a bid by itself, said the person, who asked not to be identified because the talks were private. (Bloomberg)


Diageo Ends Cuervo Talks

Diageo, the world's biggest spirits maker, has pulled out of long-running talks to buy a stake in top-selling tequila brand Jose Cuervo in a surprise move that could slow its race into fast-growing emerging markets. The collapse of negotiations could also fuel speculation the British group will seek a deal with U.S. group Beam, home of the world's No.2 tequila brand Sauza. (Reuters)


EU Agreement Could Boost Spirits Exports to LatAm

The European Parliament is expected to approve a new free trade agreement which could boost Scotch whisky exports to Colombia and Peru. MEPs are voting on plans to remove tariffs on most EU-produced spirits exported to the two countries. (BBC News)


SodaStream Ad to Hit 59 More Countries

Starting today, the UK-banned SodaStream commercial will be seen on Eurosport, which airs in 59 countries across the globe. This is in addition to the countries where it is viewable on other channels in the US, Canada, Australia and New Zealand. Since the ban was announced on Nov 22 nd, the spot has been viewed more than 2 million times on YouTube. (The Street)


Odell Brewing Co. in Year-Long Expansion

Just two years after its last expansion, Odell Brewing Co. is about to embark on another yearlong expansion, this time building a new brewhouse and expanding its current taproom. While content with its distribution area and having no ambitions of taking its product to a national stage, Fort Collins-based Odell Brewing plans to add a new 100-barrel brewhouse here. (The Coloradoan)


Anchor Launches Vodka with Hops

Anchor Distilling Company, taking advantage of its brewing heritage, has become the latest distiller to put hops in a spirit. Distilled entirely from two types of dried hops from Washington State’s Yakima Valley, Hophead is a vodka built on flavor, but is not a “flavored” vodka. This premium craft vodka captures the fresh, aromatic character of hops without the typical bitterness.