Beck’s has introduced Beck’s Sapphire, a smooth golden pilsner brewed with German Saphir hops. Inspired by the rarest sapphire gemstones, brewed to 6 percent ABV and served in an exclusive sleek black glass bottle, the company says Beck’s Sapphire represents "a new standard for premium beer in high-end occasions, and for the ambitious, confident consumers who experience them."
New research by the Scotch Whisky Association (SWA) has revealed the Scotch Whisky industry generates more than £4 billion (US$6.5 billion) per year. The report released to mark the centenary of the SWA says the industry is in a “second golden age." The Scotch whisky industry is worth £2.9 billion (US$4.7 billion), with £1.3 billion generated through the supply chain. It also supports an estimated 36,000 jobs. (The Scotsman)
Sacramento Coca-Cola Bottling Co. Inc., the sixth-largest independent Coke bottler in the United States, has been acquired by The Coca-Cola Co. Terms of the deal with the world’s largest beverage company were undisclosed. (Sacramento Business Journal) .
Starbucks Coffee Company has completed its planned acquisition of Atlanta-based Teavana Holdings, Inc, making Teavana a wholly-owned subsidiary of Starbucks, the Seattle-based company said. “Starbucks acquired Teavana for an aggregate acquisition price of approximately $620 million in cash and is expecting the acquisition to be accretive to earnings by approximately $0.01 per share in fiscal year 2013, based upon the previously announced earnings targets. Teavana public stockholders of record will receive $15.50 per share in cash,” Starbucks said in a statement released Monday. (Atlanta Business Chronicle)
Sales of bottled water at the Tedeschi store in Acton are on the rise, and the manager says it might be related to a new water bottle ban in neighboring Concord. Mike Abboud, manager at the convenience store just over a mile from the Concord line, estimated that bottled water sales are up between 10 to 20 percent in the last few weeks. A single-serving bottled water ban took effect in Concord Tuesday, but Abboud said people have been talking about the ban for weeks, possibly stocking up. Other store owners in neighboring communities said it is much too soon to tell whether the ban in Concord has translated into increased sales. (Boston Globe)
In line with its recent marketing campaign to deepen the Campari brand equity and share of voice in the Nigerian market, a new television commercial titled ‘Unstoppable’ has been launched to further connect Nigerian market . The new TVC was said to have perfectly blended the stimulating and sensual essence of the iconic beverage with the optimistic nature of the national character to create something that feels uniquely Nigerian. (This Day)