Beverage World presents the latest news from across the worldwide beverage market.
Mexican bottler Coca-Cola FEMSA SAB De CV said on Thursday that it has agreed to buy Grupo Yoli, maker of a popular lime-flavored soft drink, in a deal valued at around $700 million where the Coke giant will pay with shares and absorb debt. (Reuters)
Read more...The National Beer Wholesalers Association (NBWA) has released a new economic impact report – America’s Beer Distributors: Fueling Jobs, Generating Economic Growth & Delivering Value to Local Communities – that provides the first-ever comprehensive report on beer distribution companies’ total impact on national and state economies.
Read more...A beer brewed for a cause -- to help those still recovering from superstorm Sandy -- will flow from the taps at Long Island bars next week. The beer, an India pale ale named Surge Protector, is the result of a collaboration by eight Long Island craft breweries. All proceeds from sales of the brew will be donated to Long Island Cares and Barrier Brewing Co. -- an Oceanside microbrewery that was destroyed by Sandy. (Newsday)
Read more...Coca-Cola will give 3 million euros ($4 million) to conservation group WWF over the next three years to help kickstart a campaign to protect the Arctic from the impacts of global warming, the world's biggest soft-drinks maker said. (Reuters)
Read more...Three Olives, a super-premium vodka brand imported from England, announced the launch of a new $20 million advertising campaign featuring Oscar-nominated British actor Clive Owen to showcase the brand's new packaging, luxurious style and sophisticated flavor.
Read more...Sidney Frank Importing Company says that newly introduced American Harvest Organic Spirit will serve as the exclusive spirit in the vodka category at the Presidential Inaugural Candlelight Reception. The reception is an official Inaugural committee event held for the National Finance Committee members and their guests at the National Building Museum and is the only inaugural event that President Obama, First Lady Michelle Obama, Vice President Biden and Dr. Jill Biden will all attend.
Read more...